A NSW Government website

Talk to an expert in ASEAN (Association of Southeast Asian Nations)

We can help establish or grow your business in NSW, or to export products from NSW to customers in ASEAN.

Key contact

Andrew Parker

Senior Trade & Investment Commissioner - ASEAN

Andrew Parker has over 35 years experience in international business. He has lived and worked in Sydney, London, Moscow, Jakarta and Singapore.

Andrew was a partner at PwC, where among other roles he led the Australian Firms' Asia Practice and the Asia Pacific telecoms industry team. He has also held the role of Executive General Manager International Services at Australia Post. 

Andrew was a member of the Executive Committee of the Australia Japan Business Cooperation Committee from 2015 – 2022.

He is a non-executive director of the Australia-Indonesia Centre at Monash University and China Matters, a member of the Advisory Boards of the Asia Society and the Cross Sector Partnerships Development Initiative (XSPI). He has served as a New Colombo Plan Business Champion since 2017 and was a member of the Business Council of Australia / Asia Society Asia Taskforce and is a member of The Department of Foreign Affairs and Trade's Southeast Asia Economic Strategy Reference Group. 

Contact us

Singapore office


9 Raffles Place
#14-05 Republic Plaza
Singapore 048619

Indonesia office


Australian Embassy
Jl. Patra Kuningan Raya Kav 1-4 Jakarta Jakarta 12950 Indonesia

Vietnam office


Chancery Australian Embassy
No. 8 Dao Tan Street
Ba Dinh District Hanoi

Malaysia office


Austrade, Australian High Commission
6 Jalan Yap Kwan Seng
Kuala Lumpur 50450

Key facts

Singapore is Australia's largest trade and investment partner in ASEAN and fifth largest trading partner overall.

ASEAN is one of the largest and fastest-growing economic zones in the world, with a forecasted 70% of the population expected to join the middle class by 2030.​

ASEAN is NSW's 2nd largest merchandise export market, representing 25% of all food and beverage exports.

Opportunities to grow in NSW

ASEAN is becoming increasingly urbanised, wealthy and digitised.

The growth and transformation of ASEAN is being driven by expanding cities, a growing consumer class, digital disruption and international connectivity. In response, we will direct our efforts into six broad areas that support ASEAN’s growth and change.

In each of these six focus areas, there is opportunity for us to build on our existing partnership with the region to further enhance trade and investment, benefiting both NSW and ASEAN member countries.

1. Infrastructure and smart cities

Grow and nurture infrastructure partnerships for smart cities, including sharing learnings from more than 20 years in public-private partnerships.

2. Technology

Strengthen innovation and technology linkages between NSW and ASEAN markets as leaders in fintech, medtech and agtech.

3. Education

Increase the flow of students between NSW and ASEAN member countries and build alumni relationships in the region.

4. High-quality food

Promote NSW as a leading producer of high quality and diverse agricultural products.

5. Mining services

Work with NSW businesses to promote capabilities in mining equipment, technology and services (METS).

6. Tourism

Grow tourism and deepen cultural awareness and linkages.

Export opportunities from NSW

Australian capability is well regarded in Singapore, so exporters will find a number of opportunities available to them. This includes in service-related industries, advanced engineering and manufacturing, and technology (including ehealth, medical devices and information and communications technology). In the first 8 months of 2022, merchandise exports reached $10.42bn, 57% higher than 2021​.

 With its high population density and lack of natural resources, Singapore is also heavily reliant on imported agricultural products.

Exciting prospects exist in the following sectors: 

  • Automotive
  • Food and beverages
  • Lifestyle products and services
  • Oil and gas
  • Water technology and management
  • Biotechnology and biomedical sciences
  • Aged healthcare
  • Financial and professional services
  • ICT and digital technology 

Last updated 12 July, 2023