Our stories

New South Wales is Australia's biggest
state the engine room of growth and
Innovation its capital is Sydney the
nation's Global City Gateway for
international arrivals and Australia's
one trillion dollar stock of inbound
foreign direct investment including 58
of total Venture Capital New South Wales
generates a third of Australia's GDP
making its economy the nation's largest
and larger than those of Denmark Israel
Malaysia Singapore or Hong Kong located
within Asian time zones New South Wales
is globally connected through expanding
airport infrastructure and major deep
water ports including Sydney's famous
Harbor and the largest bulk handling
facility on Australia's East Coast Port
of Newcastle with a population of 8
million almost a third born overseas New
South Wales is one of the world's best
educated and most diverse communities
over 200 languages are spoken if it were
History New South Wales would rank
fourth in the world for workers with
tertiary qualifications Australia is
ranked equal first in the world for
technology Readiness and New South Wales
is home to its largest pool of qualified
ICT workers New South Wales ranks fifth
globally for overall investment in
research and development over 600
multinationals choose to base their
Regional headquarters in Sydney
the 11th most livable city in the world
further afield the state's regions offer
a wealth of talent and resources
New South Wales ranks third behind only
California and Singapore for its number
of startup Founders we aim to become
Australia's first two trillion dollar
economy after 2040. investment New South
Wales is working with business to create
new opportunities in its priority
sectors
find out more about the opportunities
New South Wales can create for you

[Music]

I'm the general manager at Gallows pies

so Gallo's pies were started in 2001 by

my father Sean his brother Nathan and

their father Terry having up a small pie

shop back in River Junction and they

opened up 13 more stores over the next

nine years of the hundreds or even

thousands of meat pie supplies or

bakeries in Australia were one of only

five that's approved to export meat what

that means is that we can share our

passion for Aussie pies with the world

there's a big step up from being a

domestic wholesaler and manufacturer to

an international exporter the New South

Wales Going Global program has helped us

work on our language and terminology

when dealing with larger accounts from

overseas when you're dealing with Japan

Taiwan and South Korea they all have

different ways of talking about moq's

lead times tariff quotas certificate of

Origins and it's stuff that we had to

learn in order to speak the right

language from the get-go one of the

biggest advantages of the New South

Wales Going Global program is the

networking with other exporters it is

really beneficial to talk to other

exporters about their techniques about

exporting overseas and having that

Network to bounce ideas off the best

advice that we've receive in the New

South Wales Going Global program is ask

what the customer wants it's very easy

to assume that because something works

in Australia that it's going to work in

Japan or what's going to work in Japan

is going to work in the Middle East so

it's really really important to ask what

the customer wants so you can get their

expectations from the outset

[Music]

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Hi everyone, I’m Carol and I’m part of the Entrepreneurship and Innovation Ecosystems team, part of Investment NSW. I’m here today at the Sydney Startup Hub with one of our amazing founders, Pablo who’s the co-founder of PropHero. Tell us a little bit about PropHero.

Pablo Gil Brusola, PropHero So at PropHero we are digitising the property investment journey. So, our vision is why can you buy Amazon shares from your phone, but you can't buy property anywhere in the world.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW That's quite an ambitious problem to be solving and a good market to be doing it in.

Pablo Gil Brusola, PropHero We are very data backed like that's where Michael, my business partner, comes from. He has a double degree mathematician, like super bright guy. I strongly believe that ideas are worth 10, 15%.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Anyone can have an idea.

Pablo Gil Brusola, PropHero Yes, it's just how you execute it and I think that's where both Michael and I have excelled on bringing the best talent to the team. We recently celebrated our first-year anniversary here.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Congratulations and you've been at the Sydney Startup Hub since the beginning.

Pablo Gil Brusola, PropHero Since the beginning, yes.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Have you received any kind of government assistance?

Pablo Gil Brusola, PropHero Yes, we got the MVP grant which was great. It really helps a lot, especially with the tech resources being so expensive. It definitely helps a lot. You get also from the community, like if you're missing on something you will share or they will say “hey have you applied for this?”, then you investigate a bit more.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Tell us a little bit about some accolades you've recently won.

Pablo Gil Brusola, PropHero Yes, we won the Prop Tech Startup of the Year.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Congratulations!

Pablo Gil Brusola, PropHero Yes, helps us building a lot of trust for our clients.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW We look forward to looking at where PropHero is in 12 months’ time.

Pablo Gil Brusola, PropHero Thank you very much. Just one last piece of advice, I mean it's a tough journey as I mentioned before. Like you have to be ready and committed to not have a vacation or being paid nothing. There's a lot to it but I mean it fulfills you a lot.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW That’s great, thank you very much.

Pablo Gil Brusola, PropHero Awesome, thank you.