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New South Wales is Australia's biggest
state the engine room of growth and
Innovation its capital is Sydney the
nation's Global City Gateway for
international arrivals and Australia's
one trillion dollar stock of inbound
foreign direct investment including 58
of total Venture Capital New South Wales
generates a third of Australia's GDP
making its economy the nation's largest
and larger than those of Denmark Israel
Malaysia Singapore or Hong Kong located
within Asian time zones New South Wales
is globally connected through expanding
airport infrastructure and major deep
water ports including Sydney's famous
Harbor and the largest bulk handling
facility on Australia's East Coast Port
of Newcastle with a population of 8
million almost a third born overseas New
South Wales is one of the world's best
educated and most diverse communities
over 200 languages are spoken if it were
History New South Wales would rank
fourth in the world for workers with
tertiary qualifications Australia is
ranked equal first in the world for
technology Readiness and New South Wales
is home to its largest pool of qualified
ICT workers New South Wales ranks fifth
globally for overall investment in
research and development over 600
multinationals choose to base their
Regional headquarters in Sydney
the 11th most livable city in the world
further afield the state's regions offer
a wealth of talent and resources
New South Wales ranks third behind only
California and Singapore for its number
of startup Founders we aim to become
Australia's first two trillion dollar
economy after 2040. investment New South
Wales is working with business to create
new opportunities in its priority
sectors
find out more about the opportunities
New South Wales can create for you

with top research institutions and
fast-growing medical and pharmaceutical
Industries New South Wales is leading
the way to a healthier future for
everyone
during the covid-19 pandemic Australia's
world-class Health Care system and Swift
protective measures outperformed
comparative countries
strong public investment high standards
and advanced expertise underpin
Australia's thriving medical
Technologies and pharmaceutical sector
valued at over 5 billion dollars before
the pandemic
New South Wales Australia's largest
state economy is the center of that
industry home to Leading Australian and
global companies a highly educated
Workforce and established Supply chains
make New South Wales an ideal location
for the development of new treatments
and medical devices
top-ranked universities hospitals and
research institutes collaborate across
multiple dedicated Health precincts
the New South Wales government is
targeting investment to grow this
important industry across key priority
sectors including medical devices
biotechnology clinical trials Gene and
cell Technologies and digital health
New South Wales has a number of Health
precincts with significant government
capital investment and dispersed across
greater Sydney including Westmead
camperdown randwick and Liverpool these
offer economic and productivity
advantage to businesses and investors
the New South Wales government offers a
range of incentives to support RNA and
mRNA research and Manufacturing making
it the perfect place to invest in this
exciting growth sector
find out more about the opportunities we
can work with you to create

with an ambitious Target to halve
emissions by 2030 and Achieve Net Zero
by 2050. New South Wales is leading the
race to Net Zero
as Australia's economic engine a bold
plan has been developed to encourage
investment in cleantech decarbonization
and the Net Zero economy
The Net Zero plan together with the
electricity infrastructure roadmap will
result in more than 9 000 jobs and up to
37 billion dollars in investment
opportunities
New South Wales is focused on nine Net
Zero investment sectors
our new hydrogen strategy provides an
industry framework and three billion
dollars of incentives
we are well positioned to develop a
whole of value chain battery ecosystem
Sydney is forging ahead as a leading
sustainable Finance Hub ideally
positioned for the decarbonisation
funding challenge
through the electricity infrastructure
roadmap we are set to position the state
as a renewable energy Global superpower
our electric vehicle strategy will help
make New South Wales the easiest place
to buy and use an EV in Australia
we are transitioning to a circular
economy to minimize waste and use and
reuse resources efficiently
modernizing our manufacturing industry
with investment and incentives for
cleaner technology and processes
our NetZero buildings initiative commits
4.8 million dollars to further transform
the state's built environment
we have invested over 29 million dollars
in the primary industry's climate change
research strategy
research institutions tackling
environmental challenges
this all helps make New South Wales the
best place on Earth to invest in this
rapidly emerging industry
find out more about the opportunities
New South Wales can create for you

[Music]
in New South Wales a diverse geography
and climate supports broad-based
agriculture food and beverage production
our natural environments and modern
production standards yield high quality
premium products known globally for
their flavor safety and nutrition
New South Wales is Australia's largest
consumer Market home to a skilled
Workforce Advanced infrastructure and
world-leading technology and innovation
food and beverage manufacturing employs
over 63 000 people in the state
New South Wales is also a major
Commodities producer 81 of its land mass
is devoted to agriculture
a proven leader in food safety
regulation and Innovation New South
Wales hosts strong r d capability across
industry government universities and
research Institutes
established Freight and Logistics
networks are supported by highly
developed transport infrastructure to
capitalize upon proximity to Major
offshore markets
New South Wales offers a business
friendly environment backed by strong
institutional support across precincts
food safety
industrial and agricultural production
Innovation and r d
Workforce Development and skills
circular economy
advocacy
business programs and incentives
find out more about the opportunities
New South Wales can create for you

[Music]

I'm the export manager of supreme

poultry and chickens what sets us apart

from other poultry businesses is that we

produce the spent hens or the old egg

laying hens we are the largest producer

of spent hens in the country and we were

studying International markets and came

across the growing Global program and

thought it would be a great help for our

business the New South Wales Going

Global program has been a good study for

us to understand the potential markets

that we want to go into especially

Vietnam they've taught us about the

culture they've taught us about IP and

intellectual property the issues that we

may face when we go into Vietnam they've

helped to introduce us to a number of

customers in Vietnam and overall we've

got a much better understanding of the

market we're going into the next step is

to visit Vietnam which will take our

product there we know it's well accepted

in the Vietnamese Market here in

Australia the Going Global program has

been very helpful before we're in

opening doors overseas they've helped us

with networking opportunities and helped

to introduce us to potential customers

overseas

[Applause]

[Music]

[Music]

I'm the general manager at Gallows pies

so Gallo's pies were started in 2001 by

my father Sean his brother Nathan and

their father Terry having up a small pie

shop back in River Junction and they

opened up 13 more stores over the next

nine years of the hundreds or even

thousands of meat pie supplies or

bakeries in Australia were one of only

five that's approved to export meat what

that means is that we can share our

passion for Aussie pies with the world

there's a big step up from being a

domestic wholesaler and manufacturer to

an international exporter the New South

Wales Going Global program has helped us

work on our language and terminology

when dealing with larger accounts from

overseas when you're dealing with Japan

Taiwan and South Korea they all have

different ways of talking about moq's

lead times tariff quotas certificate of

Origins and it's stuff that we had to

learn in order to speak the right

language from the get-go one of the

biggest advantages of the New South

Wales Going Global program is the

networking with other exporters it is

really beneficial to talk to other

exporters about their techniques about

exporting overseas and having that

Network to bounce ideas off the best

advice that we've receive in the New

South Wales Going Global program is ask

what the customer wants it's very easy

to assume that because something works

in Australia that it's going to work in

Japan or what's going to work in Japan

is going to work in the Middle East so

it's really really important to ask what

the customer wants so you can get their

expectations from the outset

[Music]

[Music]

new markets and exports manager for

tulloch wines I'm actually the fourth

generation in our family to be the

custodian of the family business my

father Jay whose third generation is

also involved along with my sister

Christina she's our CEO she's really

modernized it and grown it into the

really loved brand that it is today the

Going Global export programs have really

helped to guide me through the process

of

when you're just entering a new market

how do you make those connections and

how do you find the value in that market

I've really actually been Guided by the

New South Wales Going Global export

programs in terms of which markets to

Target as well I've participated in

their programs over the last two years

first off with the South Korea program

and I'm very happy to say that as a

result of that program we have

established a relationship with an

export partner in South Korea generally

speaking you know you kick off with the

team that's based in Australia from

investment New South Wales and then

after the first couple of calls where

you go through all of these introductory

information they then bring in the local

team that they've chosen to partner with

in country to really dig deep into the

laws the consumer preferences the

marketing they'll go into supermarkets

and show you around virtually to see

what other products in your category

they have available already in market so

you can do a bit of a competitor

analysis and then the kind of final

points of the program are always a

meeting either in person or a virtual

meet the buyer program where you really

have an opportunity to connect with some

Distributors and buyers in Market I'd

really like to see us grow into another

two or three new export markets in the

next kind of one to two years now is the

time to start going and visiting some of

these people that I've managed to

connect with through the programs in

person in their countries

[Music]

ER I'm the co-founder of both

ingredients and I'm the co-founder and

CEO of Coco and Lucas kitchen our focus

on family is the secret child success in

just five years we've launched over

seven ranges and 42 products in nearly 1

000 Woolworths source for my last 30

years of working in any industry or the

food industry is all about relationships

so going global New South Wales has

helped me in building Partnerships and

relationships and trusts they have

actually helped us in terms of Ip

trainer food compliances

so they share a lot of information with

us how to succeed and get our export

ready to go to a country like China or

India so it does help us as an

entrepreneur to uh to actually innovate

the correct product for those countries

so one thing for example new thing

Frozen logistic in Australia is normal

in India Frozen logistic is very tricky

so we have to start developing products

in India for the ambience category and

in Japan sustainability is not the most

important it's more about based on

health and well-being and organic so

that was a surprise they will go out of

their way to help us you know give us

the answers we need if you're a company

that's looking at exporting I would

actually urge you to apply for the

program because in that seven months

I've actually learned a lot and it would

have saved me a lot of making the

mistakes if I want it my way

[Music]

[Dr Adrian Cohen, CEO and Founder - Headsafe]

So, the New South Wales Going Global Program, is a tremendous asset for companies like us that don't operate on the world stage, yet! 

But who want to know the main players that are out there, the cities to be in, the connections you need to make. 

[Sumuel Samhan, CFO - Digital Wellness]

So New South Wales Going Global Program, as a program helped us a lot, by opening a lot of doors, making a lot of introductions for us. 

[Ben Hancott, Director of Technology and Operations - HOTmaths]

The US is such a huge country, that it can seem quite overwhelming. So, to have that sort of insight and the contacts presented to you, to be able to know potentially where to establish your business and who to start talking to, I think is very important.

[Elizabeth Zetland, CEO - Spot Parking]

And so, getting that insight in the tax laws, in the employment laws, really just gives you that extra confidence to expand. 

[Colin Anson, CEO and Co-founder - Pixevety]

The different taxation laws, the different ways of funding your business, the different connections that you can have. I think the biggest issue I have is following up on all that opportunity. 

[Ben Hancott, Director of Technology and Operations - HOTmaths]

It actually answered questions that we needed to be answered. But also prompted questions that we didn't know we needed to ask. 

[David Jordan, CEO - Enteruptors]

It's very important to think about talking to New South Wales Global because you don't understand the opportunities that might be overseas. 

[Elizabeth Zetland, CEO - Spot Parking]

I would say apply, definitely, it's only upside. 

[Dr Adrian Cohen, CEO and Founder - Headsafe]

This type of program personifies all the best things that government do. Putting resources in our hands, making connections and fundamentally saving you time, saving you money and helping you in ways that you can't event imagine. Give it a go!

[Music]

[NSW Government logo. Investment NSW. investment.nsw.gov.au]

Hi I’m Paul, CEO of AirPhysio.

With Going Global they’ve actually set up a number of interviews with people in the UAE looking at countries through the Middle East, so we’re currently in talks with about five different countries also for North Africa, Asia-Pacific sort of things. 

Some of the other things that we actually did was we also were in the Going Global for India. One of the things that is amazing with Going Global was they were able to help us with lawyers within India to then be able to actually identify things like HS codes and the right HS code can be the difference between paying 42.5 per cent duties and taxes for the actual distributor to knocking it down by 20 per cent so that they’re actually not paying as much and it makes it a lot more profitable for the distributor at the other end.

So the contacts that NSW Government and Going Global have actually offered is phenomenal. It’s stuff that we would have been struggling to find in terms of relationships to grow the next phases of the business and help to lay that out the way it is.

We’ve basically been able to take advantage of things like the 50 per cent rebate for up to $10,000.

Say for example for the export grant on expenses that we’d already spent on that we’re talking to other Going Global as well as NSW regional to take advantage of other opportunities and other grants and everything that we actually get through grants we reinject back into the business to help to develop it and grow other areas of it, to help to advance the actual business further on.

Well basically the situation is in the next two years it’s world domination.

So we’re hoping to be in every single country around the globe by other end who are purchasing the device.

At our rate, we probably will be very close to it. Part of our vision for AirPhysio is also to actually help people at the other end who are purchasing the device.

So people with asthma, COPD which is for emphysema, chronic bronchitis, bronchiectasis it’s actually helping to change their quality of life and the reviews which we’ve received from that have been phenomenal in relation to that.

So if we can actually help them and every person that we touch with a device.

We’re hoping to actually help to change their quality of life.

Macka’s Australian Black Angus Beef is a family beef operation.

Located on the east coast of New South Wales Australia, in some of the most prime farmland around.

For anyone that wants to step on that world stage and send their produce overseas and capture an amazing market, I suggest that you contact New South Wales Going Global.

Going Global for us has taken the guess work out of finding the right country to step into next and opening up doors that you would only ever dream of.

Going Global then also looks for the right customer, the customer that’s actually looking for the product that we produce, fresh, green and clean.

It started back in 1884 with my grandfather and my great, great aunties and we’re now in the fifth generation.

A lot has changed since those days, but I believe so much remains the same.

Our commitment to the land and our environment, our passion and dedication to our animals’ health and wellbeing, but also, our commitment to our customers to make sure that they’re getting quality product on time, every time.

Australian produce is a produce that does get copied, because our reputation is so good.

We felt the need for blockchain.

We felt the need for traceability.

So we work with a company called Aglive and we developed a QR code that is more than a QR code.

It’s a smart label.

It has a hidden inscription that once scanned, goes to the cloud-based database.

If it is unable to read the hidden inscription it’ll come back and tell the consumer this may not be authentic Australian product.

So together Macka’s, the Federal Government, the NSW Government and multiple organisations through Australia are committed to delivering a product that comes with the trust, the traceability and the providence that everyone’s looking for.

So in the last 10 years we’ve had a growth of 200 per cent.

We now have eight properties on that east-coast of New South Wales Australia.

We’re carrying 3,500 Angus breeders and our cattle go in the local domestic market and also on that international stage.

So together, Going Global and the State Government is actually delivering what producers like us are looking for, an easy path to trade.

Hi I’m Will Brook, I’m a CEO of Brookfarm.

I’m a second generation of our family business up here in Byron Bay.

In terms of Going Global and Brookfarm and that program I guess what it really did was gave us the ability to be exposed to more imported distributors and more roots to market that we previously didn’t have access to and that’s opened up export opportunities for us particularly in the UAE and South Korea.

Some of the learnings that we got from the program were really about some of the data and opportunity within the countries that we were focusing on.

So we had specific countries that Brookfarm really hadn’t been in in any great significance but to really gain some of the data and gain more insights into those markets and a few others as well was really key for us.

Now growing from our Australian beginnings to export to New Zealand to China to South Korea, Japan, Indonesia, the Pacific Islands and I guess the list goes on.

So the start of Brookfarm was really all about that macadamia  and creating products that really showcase the macadamia and that started with the toasted muesli the natural muesli, the gluten-free muesli.

I guess going further from there one of the key concepts of Brookfarm is we have to make delicious food first.

That is our number one thing for the products that we make.

So no matter if it’s gluten-free, it’s keto, paleo, whatever it might be, it has to taste great first.

The next five years for Brookfarm will hopefully be extremely exciting as we see the other side of COVID and those types of things we’ve got potential markets that are essentially untapped that we have the opportunity to grow in but otherwise export growth is so significant for us and we can really see ourselves as a global business and a global brand in the next five years.

Our involvement in Going Global has only been more recent but already out of that we’ve seen some great opportunity.

At the moment there’s been three key activities we’ve undertaken with Going Global.

The first being a trade show in China for the MedTech area.

The second thing has been the ecommerce learning program, their presenter is extraordinarily knowledgeable in ecommerce and while we thought we knew a reasonable amount it’s amazing how little we knew.

So that’s been absolutely invaluable to us and we’re continuing to do that program with them.

The other was a recent webinar.

Going Global had organised 64 potential customers and we’re able to have our distributor present to those potential customers in Mandarin.

I think often we underestimate the impact of that especially when it’s about technical product.

So that’s been fantastic and our distributor in China has already received two enquiries out of that webinar.

So it’s been enormously invaluable for us.

The depth of knowledge and the information they present is just fantastic and I don’t know that you’d get exposure to that really anywhere else.

So we can highly recommend it to anyone thinking to go global.

The Rotacaster story really starts back in the seventies with a gentleman by the name of Henry Guile and his son Graham.

They worked on the wheel Henry was quite a religious man and got his inspiration from the passage of Ezekiel out of the bible where there was reference to wheels within a wheel.

But unfortunately Henry passed away before he really saw the wheel commercialised.

Graham persisted for some time and finally came up with the way we make our 125-millimetre wheel today.

Since that time we’ve also patented two other different methods of manufacture and we have now five sizes of wheel.

For some years now we’ve been building our own Rotatruck which is a patented self-supported hand trolley used by a lot of the national retailers and wholesalers.

More recently we’ve started to get involved in more value-added end of the equation with conveyer-sortation equipment and also some consumer goods which is getting quite exciting.

So while it’s been a long journey and fairly slow growth over the last fifteen years, we’ve really seen an upswing in the last twelve months despite COVID and we think with a bit of luck we might be a fifteen-year-old overnight success.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Hi everyone, I’m Carol and I’m part of the Entrepreneurship and Innovation Ecosystems team which is a part of Investment NSW. I’m here today at the Sydney Startup Hub today talking to one of our talented Founders who makes up our community. Say hello to Joona. Joona, you’re’ the founder of Coredo – tell us a bit about your startup Journey.

Joona Puhakka, Coredo We're a software development Agency company so we're really solving the problem of building all this digital space and world that we live in and we're helping founders to do it better.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW How long have you been based here at the Sydney Startup Hub?

Joona Puhakka, Coredo For past three months and I just moved to the country and now expanding our business here in Sydney.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW How has the hub helped you kind of land and expand shall we say?

Joona Puhakka, Coredo Well I'd be sitting by myself somewhere in the corner so this is massive. To be honest entrepreneurs are kind of its own unique breed, so it's difficult to find people who go so passionately about something unknown and share experiences.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW What made you decide the Startup Hub opposed to any other co-working space?

Joona Puhakka, Coredo Well it's the whole approach to a community and I know every place is working on the community, but I'm actually getting help out here. Coredo is based out of Finland initially and we have similar concept in Helsinki, Finland, but it's not this good. You're doing better job and like I said I feel like I'm getting help.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW What are your goals for the next 12 months?

Joona Puhakka, Coredo I'm excited I think it's the city is big and full of possibilities. I want to grow fast so we want to hire more local people here.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW You've heard that - looking for talent.

Joona Puhakka, Coredo Looking for talent - I'm fighting for it like everyone else.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Thank you so much for sharing your story with us today and I hope you continue to find value in being a part of our Sydney Startup Hub.

Joona Puhakka, Coredo Thanks for having me.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Thanks so much.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Hi everyone, I’m Carol and I’m part of the Entrepreneurship and Innovation Ecosystems team, part of Investment NSW. I’m here today at the Sydney Startup Hub with one of our amazing founders, Pablo who’s the co-founder of PropHero. Tell us a little bit about PropHero.

Pablo Gil Brusola, PropHero So at PropHero we are digitising the property investment journey. So, our vision is why can you buy Amazon shares from your phone, but you can't buy property anywhere in the world.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW That's quite an ambitious problem to be solving and a good market to be doing it in.

Pablo Gil Brusola, PropHero We are very data backed like that's where Michael, my business partner, comes from. He has a double degree mathematician, like super bright guy. I strongly believe that ideas are worth 10, 15%.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Anyone can have an idea.

Pablo Gil Brusola, PropHero Yes, it's just how you execute it and I think that's where both Michael and I have excelled on bringing the best talent to the team. We recently celebrated our first-year anniversary here.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Congratulations and you've been at the Sydney Startup Hub since the beginning.

Pablo Gil Brusola, PropHero Since the beginning, yes.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Have you received any kind of government assistance?

Pablo Gil Brusola, PropHero Yes, we got the MVP grant which was great. It really helps a lot, especially with the tech resources being so expensive. It definitely helps a lot. You get also from the community, like if you're missing on something you will share or they will say “hey have you applied for this?”, then you investigate a bit more.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Tell us a little bit about some accolades you've recently won.

Pablo Gil Brusola, PropHero Yes, we won the Prop Tech Startup of the Year.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW Congratulations!

Pablo Gil Brusola, PropHero Yes, helps us building a lot of trust for our clients.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW We look forward to looking at where PropHero is in 12 months’ time.

Pablo Gil Brusola, PropHero Thank you very much. Just one last piece of advice, I mean it's a tough journey as I mentioned before. Like you have to be ready and committed to not have a vacation or being paid nothing. There's a lot to it but I mean it fulfills you a lot.

Carol Friel, Associate Director, Entrepreneurship and Innovation Ecosystems, Investment NSW That’s great, thank you very much.

Pablo Gil Brusola, PropHero Awesome, thank you.