A NSW Government website

Processed and packaged food and beverage to Vietnam

Eligible businesses can apply for free support to export premium packaged food and non-alcoholic beverages to Vietnam. Applications have closed.

Program dates

December 2021 to March 2022

Key event

Food and Hotel VietnamExternal Link, 27 to 29 April 2022

Why this market

Vietnam has a large, youthful, increasingly wealthy and still-growing population. The food and beverage sector in Vietnam also offers high-growth opportunities for retailers. 

Boasting one of the fastest-growing consumer markets in emerging Asia,  Vietnam food spending is set to grow 8.6% year on year between 2021 and 2025 (Fitch Solutions, 2021).  

Amid the COVID-19 pandemic, the packaged food sector is leading sector growth, expanding 26% in the past 3 quarters, and is expected to grow 16% after the pandemic (Kantar Worldpanel Division, 2020).  

Australia and Vietnam are parties to 3 Free Trade Agreements (AANZFTA, CPTPP, RCEP). To food and beverage manufacturers in NSW, Vietnam presents many exciting opportunities. 

Participation requirements and success factors

Eligibility for the overall Program

  • Have headquarters in NSW
  • Be export-capable and export-ready 
  • Have between 3 and 199 full-time equivalent (FTE) employees 
  • Have a valid ABN (Australian Business Number) registered for NSW 
  • Have a commercial product or service
  • Have a website featuring the product or service (marketing and promotional costs might be reimbursed through the NSW Export Assistance GrantExternal Link)  
  • Be prepared to adapt the product or service for the market
  • Have a product or service that is produced primarily in NSW
  • Be willing to travel to Sydney for events and to the selected market (where and when COVID-19 restrictions permit travel), and must cover their own travel expenses
  • Not be considered a trader (meaning the Program is for businesses that produce and add value in NSW)

Additional eligibility requirements for this stream

  • Products or services successfully commercialised in the Australian market 

The ideal participant 

  • Existing exporters  
  • Manufacturers and producers of non-alcoholic beverages and premium packaged food (including meat, dairy, pastry, snacks, health and functional food) 

Businesses not eligible for this stream

  • Horticulture (for example, fresh fruit and vegetables) 
  • Seafood 
  • Alcoholic beverages  
  • 2020–21 Going Global Program “Vietnam” participants 


Introductory workshops

  • Welcome, program objectives, participant introduction, Q&A 
  • The Vietnamese food and beverage market, market size, segmentation, distribution and sales channels, opportunities, challenges and barriers to entry for Australian origin/made products 
  • Intellectual property protection  
  • Export essentials including INCOTERMS, freight, logistics and contracts

Market intelligence and cultural training   

  • Vietnamese business etiquette, cultural awareness and negotiation principles 

Market opportunities, import requirements and preparation 

  • Vietnamese sector/sub-sector opportunities  
  • Importing and regulatory requirements including packaging and labelling 
  • Developing your brand message and preparing your pitch (includes pitch deck translation) 

Partner introductions and business matching 

  • Virtual product showcase 
  • Identification of and introduction to potential partners 
  • Targeted 1:1 business matching and pitch presentations   

Assistance and support 

  • Specialised NSW Government support from the Vietnam-based Investment NSW team 

Program debrief, ongoing advice and follow up  

  • Ongoing support provided by a dedicated NSW Government Export Adviser 

Note: The curriculum is subject to change.

Applications have closed

Applications closed on Friday 29 October 2021