A NSW Government website

Health and Medtech to the Middle East

Eligible businesses can access free support to export healthcare, digital health, medical and pharmaceutical products or services to the Middle East. Applications have closed.

Program timing

October 2021 to March 2022

Why this market

The Middle East and North Africa region will continue to be shaped by increasing public-private partnerships in their expanding health sector.  From 2020 to 2021, pharmaceutical expenditure is expected to grow by AUD 1.4 billion, while health spending will grow by AUD 16 billion to AUD 340 billion. Commitment to the health sector remains a priority for the region, which has accelerated its modernisation and expansion.

Participation requirements and success factors


  • FTE minimum 3 employees
  • products or services successfully commercialised in Australian market
  • production capability to support new market
  • have financial resources to support marketing and the development of export markets

The ideal candidate

  • NSW healthcare service providers
  • NSW medical device manufacturers, including medical and diagnostic equipment
  • NSW pharma manufacturers, including unique and innovative vitamin dietary supplements
  • NSW digital health companies, including AI

Some profiles do not fit in this program

  • Animal health and medical equipment
  • 2020/21 NSW Going Global Export Program “UAE & Middle East” participants


Introduction and business culture training

  • Welcome
  • Business culture training

Market intelligence briefing

  • Subsector specific: healthcare service, medical device, digital health and pharmaceutical
  • Target customers, competitor landscapes, business model
  • Regulatory requirements

Pitch training and pitch development

  • Pitch training
  • Pitch deck development

Potential partner search and introductions

  • Virtual participation and exhibition at Arab Health 24-27 January 2021
  • Potential partner search and introductions

Exporting workshops (Optional)

  • Advanced Exporter training
  • Intellectual Property Protection
    • Trademarks and Designs
    • Patents
  • Freight, logistics, and compliance

Mentor Program (Optional)

  • Assigned industry leader mentor per company for duration of program

Program debrief, ongoing advice and follow up

  • Ongoing support provided by dedicated NSW Government Export Adviser

Note: The curriculum is subject to change.

Applications have closed

Applications opened Monday 6 September 2021 and closed on Thursday 7 October 2021.