A NSW Government website

Food, Beverage, Consumer Health, Wine, beer & spirits to Greater China

The Going Global Export Program provides export support for NSW early-stage exporters or new to market exporters. Eligible businesses can apply for free support to export processed food and beverage, consumer health, wine, beer and spirits and agri-food products to Greater China. Applications closed on Sunday 25 February 2024.

Program dates

March to July 2024

Key event

A specialised business-matching / showcase event in mainland China and Hong Kong in June 2024.

In-person attendance at the event is required.

Why this market

Conditions are favourable for NSW food and beverage and consumer health businesses to export to Greater China.

NSW trading relationship with China for value-added and processed goods, worth $4.8 billion in 2022-2023, is strong and growing.

Demand from Chinese buyers for these products are high across the country due to rising income levels and positive sentiment for Australian products.

NSW is home to many existing food and beverage and consumer health businesses who consider China a target market - taking advantage of the easing in trade restrictions and strengthened trade confidence between Australia and China.


Introductory sessions

  • Welcome session – Week starting 11 March
  • Access to 13 self-serve factsheets developed by the Export Council of Australia exclusively for Going Global participants
  • Access to Intellectual Property protection briefings from IP Australia

Market intelligence briefing and cultural training

  • Market briefing and sector-specific opportunities
  • Market specific business culture
  • Regulatory requirements.

Potential partner search and introductions

  • In-person participation at tradeshow and private product showcases – with In-market assistance and logistical support from Investment NSW
  • Identification of potential partners
  • Targeted 1:1 business matching meetings

Ongoing advice and follow up

  • Ongoing support provided by a dedicated NSW Government Export Adviser.

We estimate you will invest 8 hours on our educational/training programs prior to travelling in-market. This does not include any optional activities or work your business may need to do outside of sessions.

* Final dates are to be confirmed and the curriculum may be subject to change.

Participation requirements and success factors

Eligibility for the overall Program

To be eligible for the Going Global Export Program, the applicant business must meet core eligibility requirements listed below:

  • Have headquarters in NSW
  • Have a valid Australian Business Number (ABN) registered for NSW
  • Be export-capable and export-ready
  • Have an employee number between 5 and 199 full-time equivalent (FTE) employees
  • The product or service must be produced primarily in NSW
  • The product or service is achieving sales already
  • Have a website featuring the product or service
  • Be prepared to adapt the product or service for the new market
  • Be flexible regarding market-entry method
  • Have resources to support marketing and development for a new market
  • Be willing to travel to the selected market (where and when travel is permitted) and/or to Sydney for events, and must cover own travel expenses

This program is designed for NSW businesses who produce and own their own brand. This program is not for aggregators, traders, or businesses who sell services to exporters.

Additional eligibility requirements for this stream

  • As this is a market-entry program, exporters should generally not already be earning more than $250,000 (AUD) from the China market in the last financial year
  • Applicant businesses should be China export-ready with GACC registrations or other as required; and meet regulatory requirements for Hong Kong and/or China
  • Applicant businesses should have resource and supply capacity to supply export orders.

The ideal participant

Ideal product categories:

  • Products that are unique, price competitive and consistent quality
  • Products that have (or can be adapted for) at least 12-24 months shelf life and 10 Degrees Celsius in display shelves
  • Horticulture, dairy, meat and seafood items are/can be compliant with import quotas, restrictions, and other market access regulations
  • Packaged goods, wine, spirits, beer
  • Personal care, skin care, apparel (these categories are suitable for e-commerce)
  • Bulk for food manufacturing ingredients or as packaged products:
    • Red meat including beef, veal, and lamb
    • Dairy products including UHT milk, frozen cream, butter and cheese of all types
    • Functional foods and health supplements including healthy snacks, meal replacements, beauty supplements
    • Premium beverage including alcoholic and non-alcoholic and carbonated drinks
    • Range of seafood products – frozen / chilled
    • Horticulture with market access
    • Breakfast cereals, grains, and pulses

Businesses not eligible for this stream

  • Aggregators, traders, or businesses who sell services to exporters

Places on this program are limited. Applicants who have not previously participated in a Going Global Program to China or have not participated in a Going Global Program market stream in this financial year will be given priority to participate in this stream. In general, businesses should participate in only one Going Global Program stream per financial year.


If you have any questions relating to this stream and eligibility, please feel free to contact Gabrielle Oriel on [email protected]


Applications closed on Sunday 25 February.