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Food, Beverage and FMCG to India

Eligible businesses can apply for free support to export packaged food, beverage and FMCG to India. Applications have closed.

Program dates

July to December 2022

Key event

Annapoorna ANUFOOD IndiaExternal Link, 14 to 16 September at Bombay Exhibition Centre

Why this market

India will be the world’s 3rd largest economy by 2030, and has a growing appetite for international brands and better-quality products.

India’s food and beverage market is valued at AU$400 billion. Demand is increasing for vegetarian and vegan products, healthy and organic food and ingredients, and wellness products. 

India’s beauty and personal care market is projected to grow from AU$15 billion to AU$25 billion by 2026. Makeup and skincare categories contribute to the highest sales volumes.

The interim Australia – India Economic Cooperation and Trade Agreement will enable 85% of Australian goods exported to India to enter without tariffs. An additional 5% of exported goods will have tariffs eliminated for up to 10 years.

Participation requirements and success factors

Eligibility for the overall Program

  • Have headquarters in NSW
  • Have a valid Australian Business Number (ABN) registered for NSW 
  • Be export-capable and export-ready 
  • Have an employee number between 3 and 199 full-time equivalent (FTE) employees 
  • Produce the product or service primarily in NSW under your own brand (this program is not for aggregators, traders or businesses who sell services to exporters)
  • Be selling the product or service already
  • Have a website featuring the product or service 
  • Be prepared to adapt the product or service for the new market
  • Be flexible regarding market-entry method
  • Have resources to support marketing and development for a new market
  • Be willing to travel to the selected market and/or Sydney for events (where and when travel is permitted) , and must cover own travel expenses

Additional eligibility requirements for this stream

  • Products must have a minimum shelf life of 12 months

The ideal participant 

  • Packaged grocery products such as honey, sauces, bakery products, cocoa and cocoa products, snacks, pastries, health foods, sports drinks, pasta, chips and crisps
  • FMCG products such as skincare, cosmetics, nutraceuticals, organic or herbal products and men’s grooming
  • Product categories in high demand in India include processed dairy, plant-based alternatives to animal protein, whey protein concentrates and lactose
  • Brands seriously considering food processing and manufacturing opportunities in India
  • The business should consider Indian import duties and taxes before applying for this program

Businesses not eligible for this stream

  • Products with a shelf life less than 12 months
  • Products containing beef or beef by-products (for example, gelatin)
  • Horticulture (for example, fresh fruit and vegetables)
  • Seafood
  • Wine
  • Products requiring cold-chain logistics
  • Previous Going Global Export Program participants to India


Introductory sessions

  • Welcome session
  • Business culture and etiquette
  • Intellectual property protection

Market intelligence briefing

  • Market briefing and subsector-specific opportunities
  • Packaged food, beverage and FMCG distribution channels and doing business in India

Regulation and compliance

  • Regulatory requirements
  • Registration pathway
  • Packaging and labelling

Potential partner search and introductions

  • Participation at Annapoorna ANUFOODExternal Link in India from 14 to 16 September 2022 (virtual or in-person) with in-market assistance and logistical support from Investment NSW
  • Potential partner search and introductions

Ongoing advice and follow up

  • Ongoing support provided by a dedicated NSW Government Export Adviser 

Note: The curriculum is subject to change. 

How to apply

Applications opened on 15 June and closed on 6 July 2022.