A NSW Government website

Food, Beverage and Consumer Health to China

Eligible businesses can apply for free support to export processed food, consumer health and agri-food products and service to China. Applications have closed.

Program dates

December 2021 to May 2022  

Key event

SIAL ChinaExternal Link, 18 to 22 May 2022

Why this market

China is NSW's largest two-way trading partner. Australia is China’s fourth largest supplier of imported fresh and processed food.

China’s growing middle class  want to purchase clean, green premium products from NSW. Exports of value-added products have grown sharply over the past 5 years, helped by the China-Australia Free Trade Agreement and the emergence of cross border e-commerce. 

Participation requirements and success factors

Eligibility for the overall Program

  • Have headquarters in NSW
  • Be export-capable and export-ready 
  • Have between 3 and 199 full-time equivalent (FTE) employees 
  • Have a valid ABN (Australian Business Number) registered for NSW 
  • Have a commercial product or service
  • Have a website featuring the product or service (marketing and promotional costs might be reimbursed through the NSW Export Assistance GrantExternal Link)  
  • Be prepared to adapt the product or service for the market
  • Have a product or service that is produced primarily in NSW
  • Be willing to travel to Sydney for events and to the selected market (where and when COVID-19 restrictions permit travel), and must cover their own travel expenses
  • Not be considered a trader (meaning the Program is for businesses that produce and add value in NSW)

Additional eligibility requirements for this stream

  • Products or services successfully commercialised in the Australian market
  • Experience in exporting  
  • Production capability to support a new market  
  • Have financial resources and marketing collateral to support the development of export markets 

The ideal participant

  • Processed foods and beverage manufacturer  
  • Fresh, chilled or frozen producer  
  • Plant-based protein manufacturer  
  • Consumer health and supplements suppliers  
  • Alcoholic beverage producer   

Businesses not eligible for this stream

  • 2020–21 Going Global Export Program “China” participants


Exporting workshops

  • Advanced exporter training   
  • How to craft your pitch   
  • Intellectual property protection 
  • Freight, logistics and compliance 

Market intelligence briefings and cultural training  

  • Market briefing and sector/market specific opportunities for exporters  
  • Introduction to market specific business culture and etiquette  
  • Market retail environment 

Industry opportunities, potential partner introductions and business matching 

  • Virtual participation and exhibition at SIAL ChinaExternal Link, 18 to 20 May 2022
  • Potential partner introductions 
  • Targeted 1:1 business matching  

Program debrief, ongoing advice and follow up 

  • Ongoing support provided by a dedicated NSW Government Export Adviser 

Note: The curriculum is subject to change. 

Applications have closed

Applications closed on Friday 29 October 2021.