A NSW Government website

E-commerce to Singapore

Eligible businesses can apply for free support to export premium packaged and processed food and beverage, as well as health, wellness and fast-moving consumer goods to Singapore. Applications have closed.

Program dates

March to September 2022

Mode of delivery

The program will be held virtually.

Why this market


Introductory workshops

  • Welcome and introductions, program overview   
  • Intellectual property protection    
  • Export essentials including INCOTERMS, freight, logistics and contracts  

Cultural training

  • Singapore business etiquette, cultural awareness and negotiation principles   

Market intelligence

  • Singapore’s online food, beverage, health, wellness and fast-moving consumer goods market (including market size, segmentation, distribution and sales channels, opportunities, regulation requirements, challenges and barriers to entry) 
  • Sector/sub-sector intelligence and opportunities in Singapore   
  • Importing and regulatory requirements including packaging and labelling  
  • Developing your brand message for the online Singapore market

E-commerce service providers 

  • Introduction to service providers in Singapore who can provide end-to-end support for sustainable market entry 
  • Selecting and entering commercial partnership with preferred e-commerce service providers  

Program debrief, ongoing advice and follow up

  • Ongoing support provided by a dedicated NSW Government Export Adviser   

Note: The curriculum is subject to change.

Participation requirements and success factors

Eligibility for the overall Program

  • Have headquarters in NSW
  • Be export-capable and export-ready
  • Have between 3 and 199 full-time equivalent (FTE) employees 
  • Have a valid ABN (Australian Business Number) registered for NSW 
  • Have a commercial product or service
  • Have a website featuring the product or service
  • Be prepared to adapt the product for the market  
  • Have a product that is produced primarily in NSW  
  • Not be considered a trader (meaning the Program is for businesses that produce and add value in NSW)  

Additional eligibility requirements for this stream

  • Product has been commercialised successfully in the Australian market 

The ideal participant

  • Existing exporters 
  • Manufacturers of premium packaged food and beverages (alcoholic and non-alcoholic), consumer health products and fast-moving consumer goods
  • Have more than one Stock Keeping Unit (SKU) that they want to sell in Singapore Committed to pursuing opportunities in Singapore 
  • Open minded and flexible regarding market-entry strategy  
  • Financial resources to support marketing and development for this new market, including to enter a commercial partnership with an e-commerce service provider in Singapore who can provide end-to-end support  

Businesses not eligible for this program

  • The sale and import of hemp plant is prohibited in Singapore (that is, Cannabis Sativa and all products derived from this plant containing hemp proteins, fibre, seeds and oils) 
  • Prescriptive drugs that require approval from the Singapore Health Sciences Authority
  • Businesses already participating in another stream from the 2021-22 Going Global Export Program which have less than 6 employees


Applications opened on 8 February 2022 and closed 6 March 2022 .