A NSW Government website

Agri-Food and Beverage to the United Kingdom

Eligible businesses can apply for free support to export premium food and beverages to the UK. Applications have closed.

Program dates

December 2021 to June 2022

Key event

A business-matching event or showcase event to be advised

Why this market

NSW businesses have an opportunity to capture a much larger share of the UK market on the back of the Australia-United Kingdom Free Trade AgreementExternal Link. Brexit also presents fresh opportunities for NSW exporters to develop relationships with UK partners now looking for trade beyond the EU.

Over half of the UK’s food needs are imported. The UK is an untapped market with a massive consumer base of over 70 million potential customers. The UK is also one of the world’s largest e-commerce markets and consumers are eager to try unique products from NSW.

With high-quality and sustainable products, backed by a strong regulatory environment, NSW is well placed to meet the UK’s increasing appetite for premium produce.

Participation requirements and success factors

Eligibility for the overall Program

  • Have headquarters in NSW
  • Be export-capable and export-ready 
  • Have between 3 and 199 full-time equivalent (FTE) employees 
  • Have a valid ABN (Australian Business Number) registered for NSW 
  • Have a commercial product or service
  • Have a website featuring the product or service (marketing and promotional costs might be reimbursed through the NSW Export Assistance GrantExternal Link)  
  • Be prepared to adapt the product or service for the market
  • Have a product or service that is produced primarily in NSW
  • Be willing to travel to Sydney for events and to the selected market (where and when COVID-19 restrictions permit travel), and must cover their own travel expenses
  • Not be considered a trader (meaning the Program is for businesses that produce and add value in NSW)

Additional eligibility requirements for this stream

  • Already exporting to at least 1 overseas market 
  • The product or service has already been tailored for this market

The ideal participant 

  • Committed to pursuing opportunities in the UK 
  • Potential to leverage emerging
  • Free Trade Agreement benefits  
    • Tariff reduction on food and wine products 
    • Simplified customs procedures 
    • Efficient rules of origin processes 
  • Ideal product categories 
    • Premium processed food and beverage 
    • Native ingredients, health and wellbeing
    • Wine, beer and spirits 

Businesses not eligible for this stream

  • New exporters 
  • Services businesses  


Introductory sessions

  • Welcome and introductions, program overview

Market intelligence briefings and cultural training

  • UK market briefing, Free Trade Agreement information and subsector-specific information  
  • UK business etiquette and negotiation principles
  • Introduction to UK food and beverage ecosystem and channels to market 
  • UK regulatory requirements including customs, phytosanitary and labelling

Pitch training and market approach 

  • Pitch training and pitch deck presentation development for buyers, distributors and retailers  
  • PR, marketing and brand strategy  
  • Assistance to develop and implement market entry strategies 

Business matching

  • Potential business partner searches and introductions 
  • Network introductions within the UK food and beverage ecosystem 
  • Virtual participation at a UK-based event 


  • Mentoring from an industry leader throughout the program 
  • Export workshops (optional) 
  • Intellectual property protection  
  • Advanced exporter training  
  • Freight, logistics and compliance 
  • E-commerce

Program debrief, ongoing advice and follow up  

  • Ongoing support provided by a dedicated NSW Government Export Adviser 

Note: The curriculum is subject to change. 

Applications have closed

Applications closed on Wednesday 17 November 2021.