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Virtual reality (VR), Augmented reality (AR) and Digital games

NSW is Australia’s leading screen production state for feature films and TV dramas, and home to a fast-growing digital games development sector. This is supported by virtual reality (VR) and augmented reality (AR) technologies that present digital information, objects and media in the real world.

Digital Games

With a quarter of Australia’s total game development studios based in NSW, and 24% of Australia’s full time game developers, the NSW digital games ecosystem is growing off the back of highly skilled programmers, artists, creative hubs and government support.

This ecosystem also includes the largest STEM talent pool in Australia, and more educational providers now offering gaming-focused degrees, diplomas, and certificates, reinforcing the talent pipeline.

The NSW Government through Create NSW has supported the digital games industry with the 10% NSW Digital Games Rebate, which can be paired with the Australian Government’s new 30% Digital Games Tax Offset (DGTO).

Screen and digital technologies

NSW's long and continued investment in the film industry has enabled strong digital capability in PDV and computer-generated imaging (CGI). Sydney is home to world-leading digital creative studios such as Animal Logic and Industrial Light and Magic, opened with support from the NSW Government.

Sydney is also home to the southern hemisphere’s largest end-to-end production facility, Disney Studios Australia. This will be complemented by Pacific Bay Resort Studios & Village, on the Mid North Coast, Australia’s first fully integrated feature-film production and post-production complex. Merging advanced virtual studios and sound stages with accommodation and lifestyle facilities, the complex is strategically positioned between Sydney and Byron Bay.

Lucrative rebates are on offer for post-production, digital ad visual effects production (PDV). Diverse NSW locations, experienced crews, world-class facilities and enviable lifestyle are also major attractions for Australian and international producers and directors.

Key facts

Australia's game development studios generate $284.4 million in annual revenue

Australia's culture and creative industries contributed $122.3 billion to the economy in 2022

84% of Australia's game development income is generated from offshore markets and investment

NSW accounts for 70% of Australia's creative industry exports

42% of creative industry jobs are based in NSW

Almost half of Australia's post-production industry is in NSW

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