Green Building Technologies to Singapore
Eligible businesses can apply for free support to expand green building technologies and services to Singapore. Applications open on Monday 27 February
April to July 2023
International Green Building Conference hosted by the Singapore Green Building Council on 26-27 June 2023.
In-person attendance at the event is required
Why this market
Among the ASEAN nations, Singapore is at the forefront of green building development and the country’s Green Mark Scheme was the first green building rating system designed specifically for the tropical climate and has been widely adopted in several other ASEAN countries.
Buildings account for nearly 40% of the city state’s total electricity consumption and over 20% of its greenhouse emissions. Under the Singapore Green Plan 2030, a target of ‘80% buildings in Singapore to be green by 2030’ (Building and Construction Authority Singapore, 2021) has been established.
The Singapore market is actively sourcing for new innovative technological solutions that can push the boundaries of building energy performance including the creation of highly energy-efficient buildings. Key interest areas are:
- Low Carbon Materials
- Climate Technology
- Sustainable and/or smart building technology
- Green and Transition Finance
NSW companies are in a strong position to capture opportunities in Singapore and an ideal partner in developing green projects in the region. Singapore can also be an effective launchpad for NSW companies looking to venture into ASEAN market.
- Welcome session
- Export Essentials: access to an online training and self-serve factsheets developed by the Export Council of Australia for Going Global participants
- Intellectual Property protection: Access to briefings from IP Australia
Market intelligence briefings and cultural training
- Market briefing and sector-specific opportunities - Introduction to Singapore’s green building and construction ecosystem
- Green building initiatives and opportunities in Singapore
- Green Building Policies in Singapore and the Green Mark Award scheme
- Next phase of green building development in Singapore: Super Low Energy (SLE) programme and Zero Energy Buildings
Preparation to meet potential partners/customers
- Help refining your pitch and go-to-market strategies
- 1:1 mentoring and advisory from Investment NSW staff in Singapore and NSW to assist on profiling, shortlisting, and qualifying of leads for business connections/matching.
Introductions to potential partners/customers
- Participation at the International Green Building Conference in Singapore
- Interactions with companies in the ecosystem, including green building policymakers, thought leaders/experts, and end-users (e.g. real estate owners/developers and built environment practitioners).
- Members of the cohort will be represented in the event’s ‘Sustainable Solutions Showcase’ (through Investment NSW’s tabletop exhibition)
- 1:1 business matching to in-market stakeholders, potential partners and customers in Singapore.
Opportunity to present at the Conference
- 5 members of the cohort will be selected to present at the conference (either through conference presentations or panel discussions)
- here will be an additional selection process for these 5 companies. Acceptance into this program does not guarantee the opportunity to present.
Ongoing advice and follow up
- Ongoing support provided by a dedicated NSW Government Export Adviser.
*note: the curriculum is subject to change
Participation requirements and success factors
Eligibility for the overall Program
- Have headquarters in NSW
- Have a valid Australian Business Number (ABN) registered for NSW
- Be export-capable and export-ready
- Have an employee number between 5 and 199 full-time equivalent (FTE) employees
- The product or service must be produced primarily in NSW
- The product or service is achieving sales already
- Have a website featuring the product or service
- Be prepared to adapt the product or service for the new market
- Be flexible regarding market-entry method
- Have resources to support marketing and development for a new market
- Be willing to travel to the selected market (where and when travel is permitted) and/or to Sydney for events, and must cover own travel expenses
Note this program is designed for NSW businesses who produce and own their own brand. This program is not for aggregators, traders, or businesses who sell services to exporters
Additional eligibility requirements for this stream
- Proven commercial capability domestically
- Clearly defined business model with capabilities to support Singapore or ASEAN market expansion.
The ideal participant
Tech scaleups with the following types of solutions:
- Low-carbon building technologies Low-carbon building technologies
- Cost-efficient and energy-saving technologies
- Advanced/sustainable materials or construction solutions that improve a building’s performance
- Digitalisation of buildings including Smart Facility management
The ideal participant also will have:
- a compelling proposition for the Singapore or ASEAN market
- already investigated if there is a product-market fit for the new market
- already have global business experience
Businesses not eligible for this stream
- Previous Going Global Program participants “to Singapore”
How to Apply
Applications open on Monday 27 February and close on Sunday 26 March
Applicants will be notified of the outcome around 12 April.
Note: Apply for your preferred market - you can apply for and participate in only one stream.