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2025 Flavours of NSW zone

Apply now for the opportunity to be awarded one of eighteen (18) $4,500 subsidies to exhibit in the Flavours of NSW zone at Fine Food Australia 2025. Investment NSW is offering 12 subsidies, and the Department of Primary Industries and Regional Development is offering an additional 6 subsidies specifically to support regional NSW manufacturers.

About Fine Food Australia

Fine Food Australia is the largest food industry trade show in the southern hemisphere. Over 26,000 trade visitors from over 50 countries visit the show every year.

In 2025, the event will be held from 8 - 11 September at the International Convention Centre (ICC), Sydney.

The Flavours of NSW zone showcases the diverse food and beverage manufacturing capabilities of NSW and promotes NSW Government support for the industry.

About the subsidy

The NSW Government will subsidise up to 18 businesses to exhibit in the Flavours of NSW zone. 

Subsidy recipient will receive $4,500 towards the  exhibition costs at Fine Food Australia .

Successful applicants are subject to the event organiser’s standard contractual arrangements. 

Benefits of exhibiting in the Flavours of NSW zone

As a subsidy recipient, you will:

  • display your products to domestic and international buyers, distributors and industry representatives
  • be invited to attend a networking event during the exhibition
  • attend a Trade Show Readiness and Marketing Workshop in Sydney (Monday 28 July 2025)
  • be included in NSW Government promotional marketing, including media releases, editorial content and socials
  • have direct access on-site to NSW Government agency representatives
  • be assisted to engage with other NSW Government support programs such as the Going Global Export Program
  • explore opportunities to grow your manufacturing capability in NSW.

Eligibility

Applicants need to: 

  • be a small, niche and premium food and beverage NSW-based business
  • manufacture commercial food or beverage products in NSW from mostly domestic sources
  • have at least 2 staff to work at your event booth in Sydney from 8 – 11 September
  • be willing and able to travel to Sydney approximately 6 weeks before Fine Food Australia show for the pre-event workshop (Monday 28 July 2025). 

A minimum of 6 regional NSW businesses will be selected.

Application process and key dates

Applications closed at 5pm AEDT on Monday 12 May 2025.

This year we have streamlined the application process:

  • Complete the application form
  • Within the form, submit the link to a 1-minute self-recorded ‘elevator pitch’ video, posted via YouTube, which will be assessed by a cross-agency panel of NSW Government staff by Friday 23 May 2025.

The pitch should be approximately 60 seconds long and convey the following information:

  • Unique Selling Proposition (what makes your product unique)
  • Business growth potential
  • Business export capability
  • Capacity to supply the market

What should I include in my pitch?
The purpose of the video is to provide the panel with additional information about your business and how it supports and showcases the food and beverage manufacturing capabilities of NSW.  To help maximise this opportunity, consider including the following information in your video:

  • Who are you?
  • What is your business and what products do you sell?
  • Which part of NSW are you from?
  • When was your business established?
  • What inspired you to start your business?
  • What is different or unique about your product?
  • Where / how do you sell your product?
  • What do you need to do to expand your business? e.g. are you seeking distributors, new outlets, etc.?
  • Why should you be a part of the Flavours of NSW zone at Fine Food Australia 2025?

For tips and tricks on creating an effective pitch, you can Google “elevator pitch”, “unique selling proposition”, “concise and compelling pitch”, and “business pitch.”

How to prepare your pitch video

To submit your video, upload it to YouTube and provide us with a shareable link so that we can access it. The following instructions will help you to upload your video to YouTube and set the appropriate privacy levels to ensure we can view it. 

YouTube instructions:

  • Create a YouTube account and sign in
  • Select Upload in Video Manager or in the top right corner of the screen
  • Select the video presentation you wish to submit (you can drag and drop the file into YouTube)
  • Name your video using the convention “Business name_Applicant name” and as the video is uploading check the video is unlisted (not public).
  • When the video has finished uploading, click share and copy the link to paste into the application form, please then check to make sure the video is available to view. If necessary, depending on your permissions, you may need to list in public view.

If your video link is not included in the application or we cannot access it, you will automatically be excluded from further consideration by the panel.

Successful applicants will be notified by Tuesday 27 May 2025.

How to Apply

Read Application Terms of Conditions . Applications have closed.

Contact us

If you have any questions regarding the application process or exhibiting, contact Investment NSW.

Stay up to date

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