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Sydney's Tech Central takes centre stage at SXSW

The biggest innovation district of its kind in Australia will feature in a special South by Southwest (SXSW) event this week, showcasing how universities, startups, scaleups, high-tech giants and the community have created a unique ecosystem close to Sydney Harbour.



Investment NSW, the global business and investment attraction agency for Australia’s largest state New South Wales (NSW) is hosting the SXSW panel discussion featuring Sydney’s Tech Central Precinct.  

Anchored around Central Station in Sydney’s southern CBD, Tech Central is a 250,000 square metre precinct of six neighbourhoods (Haymarket, Ultimo, Surry Hills, Camperdown, Darlington and Everleigh) that together form one of the densest and most vibrant innovation corridors in Australia.

Anchor tenant Atlassian’s Global Head of Innovation Molly Hellerman will join Kate Vale, General Partner at ALIAVIA Ventures; Adrian Tompkins, Lead Product Manager at Finder, and moderator Benson Saulo, Australia’s first Indigenous Consul-General, to reflect on what makes Tech Central so special in a panel discussion at Rainey Street’s Australia House.

CEO of Investment NSW Amy Brown said that Tech Central was already home to local unicorns Canva, ROKT and Safety Culture, as well as world-class universities, startups, scaleups, over 100 research institutions and CSIRO’s Data61, with AfterPay and Atlassian soon to follow.

“NSW is Australia’s innovation state and Sydney is its capital. With so many world-leading, innovative companies already in place, the NSW Government is excited to play its part in creating the right environment for new investment, new jobs and making Tech Central a globally competitive innovation district,” Ms Brown said.

Designed to introduce Tech Central to a US audience, the event will feature some of Sydney’s best minds, complemented by Australia’s famous food and wine.

Tech Central Executive Director Annie Parker said that Tech Central was a home for the tech community within some of Sydney’s most vibrant neighbourhoods, connecting everyone from startups to global tech companies, university students and the local entertainment, 24-hour and creative economies.

“Tech Central is already home to some of the world’s best talent and most successful tech companies. We have bold plans to build on these foundations to be the world’s most sustainable, inclusive and liveable destination for tech companies, talent and investors,” Ms Parker said.

“The SXSW panel is a great opportunity to use Tech Central as a case study to bring together international perspectives on how ecosystems and precincts have evolved, how they can support different organisations, who’s doing it best and what some of the ongoing challenges look like globally.”

The Intersection of Tech and Creativity session will take place at Australia House at 4pm - 5pm CT Monday 14 March 2022. For more information about Tech Central community visit: www.tc.sydney.