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Headquartered in Caringbah in NSW, Random Harvest is proudly Australian made and family-owned and excited to be exporting their gourmet products into new markets.
In April 2024, Random Harvest joined Investment NSW as a key exhibitor at Singapore’s leading food and drink trade show - FHA Food & Beverage 2024 - to showcase their high-quality products to buyers and suppliers from around the globe.
Food & Hotel Asia (FHA) Food & Beverage 2024 is a leading international food and beverage event - that helps businesses to make vital connections and introduce their products into new markets.
The highly successful FHA event was held at Singapore Expo between the 23rd and 26th of April 2024, attracting more than 72,000 attendees from 91 countries and 1,600 exhibitors presenting their products under 82 international pavilions.
There were 120 Australian exhibitors presenting this year, the biggest ever Australian contingent at an international food expo.
Random Harvest joined Investment NSW at the NSW Pavilion where they debuted their new Christmas Gifting RangeExternal Link and displayed some of their best-selling products including their Australian Truffle Range.External Link Investment NSW supported Random Harvest at FHA by providing the company with pre-departure briefings and market insights.
This was followed up with introductions during the event to key distributors across Southeast Asia:
"Buyers from Singapore and Southeast Asia love Random Harvest due to its quality, packaging and province. We found Investment NSW’s support during the show to be fantastic."
Overall, Random Harvest found FHA to be a valuable experience:
“We met key buyers from Philippines, Thailand and Vietnam and will be launching into these markets in 2024."
Working with Investment NSW, Random Harvest gained new business leads and connections, highlighting the value of participating in trade shows.
Random Harvest's Balsamic Vinegar Range
Random Harvest first landed in the Malaysia market in December 2023. With the assistance of Austrade and Investment NSW, the brand is now stocked in selected Jaya Grocer stores – an upscale supermarket with locations across Malaysia. Customers can sample a variety of Random Harvest items from Gourmet Meat Rubs to their Spicy Mango Chutney.
To better support in-market growth, Random Harvest actively visits new and existing customers in Malaysia, assisting with in-store sampling and conducting staff training:
"Random Harvest’s export strategy is to find niche markets where consumers value quality, gourmet experiences and premium offerings. Once we established in these markets they we spend time on the ground building the brand."
The work does not stop there for Random Harvest, who entered Singapore’s F&B scene in 2024 – where its range of products is now available at leading supermarket chains, Cold Storage and Little Farms. These stores house approximately 32] Random Harvest items, where customers can buy a selection of Australian products such as their Fig Honey and Vanilla Balsamic Dressing, their Summer BBQ Gourmet Gift Pac and their newly arrived Assorted Fruit Rock Candy.
Thanks to the Singapore-Australia Free Trade Agreement, which provides Australian exporters with tariff-free access, Random Harvest can offer its products at competitive prices, comparable to the price point at home.
There are many factors that play into this NSW export success story. Random Harvest offers premium products using quality Australian ingredients which are mostly gluten free and contain no artificial colours or flavours.
The quality products are enhanced by aesthetically pleasing packaging that is appealing to customers and positions Random Harvest as a key competitor in the Southeast Asian market:
"Random Harvest is Australia’s most luxurious gourmet food brand and is stocked in the finest retailers around the world including Selfridges, Williams Sonoma, Harvey Nichols and Harrods in London. The Southeast Asia consumers that appreciates premium, quality food will fall in love with Random Harvest."
"Random Harvest’s Australian Truffle Range and Gifting Range are key sellers in Singapore and Malaysia with customers in both countries increasing their Christmas Orders for Random Harvest in 2024.
Random Harvest's Balsamic Vinegar Range