A NSW Government website

Processed and packaged food and beverage to Vietnam

Eligible businesses can apply for free support to export premium packaged food and non-alcoholic beverages to Vietnam. Applications have closed.

Program dates

December 2021 to March 2022

Key event

Food and Hotel Vietnam, 27 to 29 April 2022

Why this market

Vietnam has a large, youthful, increasingly wealthy and still-growing population. The food and beverage sector in Vietnam also offers high-growth opportunities for retailers. 

Boasting one of the fastest-growing consumer markets in emerging Asia,  Vietnam food spending is set to grow 8.6% year on year between 2021 and 2025 (Fitch Solutions, 2021).  

Amid the COVID-19 pandemic, the packaged food sector is leading sector growth, expanding 26% in the past 3 quarters, and is expected to grow 16% after the pandemic (Kantar Worldpanel Division, 2020).  

Australia and Vietnam are parties to 3 Free Trade Agreements (AANZFTA, CPTPP, RCEP). To food and beverage manufacturers in NSW, Vietnam presents many exciting opportunities. 

Participation requirements and success factors

Eligibility for the overall Program

  • Have headquarters in NSW
  • Be export-capable and export-ready 
  • Have between 3 and 199 full-time equivalent (FTE) employees 
  • Have a valid ABN (Australian Business Number) registered for NSW 
  • Have a commercial product or service
  • Have a website featuring the product or service (marketing and promotional costs might be reimbursed through the NSW Export Assistance Grant)  
  • Be prepared to adapt the product or service for the market
  • Have a product or service that is produced primarily in NSW
  • Be willing to travel to Sydney for events and to the selected market (where and when COVID-19 restrictions permit travel), and must cover their own travel expenses
  • Not be considered a trader (meaning the Program is for businesses that produce and add value in NSW)

Additional eligibility requirements for this stream

  • Products or services successfully commercialised in the Australian market 

The ideal participant 

  • Existing exporters  
  • Manufacturers and producers of non-alcoholic beverages and premium packaged food (including meat, dairy, pastry, snacks, health and functional food) 

Businesses not eligible for this stream

  • Horticulture (for example, fresh fruit and vegetables) 
  • Seafood 
  • Alcoholic beverages  
  • 2020–21 Going Global Program “Vietnam” participants 

Curriculum

Introductory workshops

  • Welcome, program objectives, participant introduction, Q&A 
  • The Vietnamese food and beverage market, market size, segmentation, distribution and sales channels, opportunities, challenges and barriers to entry for Australian origin/made products 
  • Intellectual property protection  
  • Export essentials including INCOTERMS, freight, logistics and contracts

Market intelligence and cultural training   

  • Vietnamese business etiquette, cultural awareness and negotiation principles 

Market opportunities, import requirements and preparation 

  • Vietnamese sector/sub-sector opportunities  
  • Importing and regulatory requirements including packaging and labelling 
  • Developing your brand message and preparing your pitch (includes pitch deck translation) 

Partner introductions and business matching 

  • Virtual product showcase 
  • Identification of and introduction to potential partners 
  • Targeted 1:1 business matching and pitch presentations   

Assistance and support 

  • Specialised NSW Government support from the Vietnam-based Investment NSW team 

Program debrief, ongoing advice and follow up  

  • Ongoing support provided by a dedicated NSW Government Export Adviser 

Note: The curriculum is subject to change.

Information session

Applications have closed

Applications closed on Friday 29 October 2021