Health and Medtech to the Middle East
Eligible businesses can access free support to export healthcare, digital health, medical and pharmaceutical products or services to the Middle East. Applications have closed.
Program timing
October 2021 to March 2022
Why this market
The Middle East and North Africa region will continue to be shaped by increasing public-private partnerships in their expanding health sector. From 2020 to 2021, pharmaceutical expenditure is expected to grow by AUD 1.4 billion, while health spending will grow by AUD 16 billion to AUD 340 billion. Commitment to the health sector remains a priority for the region, which has accelerated its modernisation and expansion.
Participation requirements and success factors
Requirements
- FTE minimum 3 employees
- products or services successfully commercialised in Australian market
- production capability to support new market
- have financial resources to support marketing and the development of export markets
The ideal candidate
- NSW healthcare service providers
- NSW medical device manufacturers, including medical and diagnostic equipment
- NSW pharma manufacturers, including unique and innovative vitamin dietary supplements
- NSW digital health companies, including AI
Some profiles do not fit in this program
- Animal health and medical equipment
- 2020/21 NSW Going Global Export Program “UAE & Middle East” participants
Curriculum
Introduction and business culture training
- Welcome
- Business culture training
Market intelligence briefing
- Subsector specific: healthcare service, medical device, digital health and pharmaceutical
- Target customers, competitor landscapes, business model
- Regulatory requirements
Pitch training and pitch development
- Pitch training
- Pitch deck development
Potential partner search and introductions
- Virtual participation and exhibition at Arab Health 24-27 January 2021
- Potential partner search and introductions
Exporting workshops (Optional)
- Advanced Exporter training
- Intellectual Property Protection
- Trademarks and Designs
- Patents
- Freight, logistics, and compliance
Mentor Program (Optional)
- Assigned industry leader mentor per company for duration of program
Program debrief, ongoing advice and follow up
- Ongoing support provided by dedicated NSW Government Export Adviser
Note: The curriculum is subject to change.
Applications have closed
Applications opened Monday 6 September 2021 and closed on Thursday 7 October 2021.