A NSW Government website

Health and Medtech to China

Eligible businesses can apply for free support to healthcare, digital health, medical and pharmaceutical products or services to China. Apply by 5 November 2021.

Program dates

December 2021 to April 2022

Key event

China International Medical Equipment Fair (CMEF), Shanghai, 7 to 10 April 2022

Why this market

China is NSW’s largest two-way trading partner.

China also has the second largest medical device market in the world, accounting for around 20% of global demand. This fast-growing industry continues to grow due to an ageing population, increasing incomes and improved health services in hospitals and clinics.

Participation requirements and success factors

Eligibility for the overall Program

  • Have headquarters in NSW
  • Be export-capable and export-ready
  • Have between 3 and 199 full-time equivalent (FTE) employees
  • Have a valid ABN (Australian Business Number) registered for NSW
  • Have a commercial product or service
  • Have a website featuring the product or service (marketing and promotional costs might be reimbursed through the NSW Export Assistance Grant)
  • Be prepared to adapt the product or service for the market
  • Have a product or service that is produced primarily in NSW
  • Be willing to travel to Sydney for events and to the selected market (where and when COVID-19 restrictions permit travel), and must cover their own travel expenses
  • Not be considered a trader (meaning the Program is for businesses that produce and add value in NSW)

Additional eligibility requirements  for this stream

  • Products or services successfully commercialised in Australian market
  • Production capability to support new market
  • Have financial resources to support marketing and the development of export markets

The ideal participant

  • Medical device manufacturers, including medical and diagnostic equipment
  • Veterinary device and equipment manufacturers
  • Digital health and artificial intelligence (AI) companies

Some businesses are not eligible for this program

  • Biotech Companies
  • Health supplement suppliers
  • 2020–21 Going Global Export Program “China” participants 


Exporting workshops

  • Advanced exporter training
  • How to craft your pitch
  • Intellectual property protection
  • Freight, logistics, and compliance
  • Market briefing and sector/market specific opportunities for exporters
  • Introduction to market specific business culture and etiquette

Industry opportunities

  • Virtual or physical participation at CMEF, Shanghai, 7 to 10 April, 2022
  • Potential partner introductions 
  • Targeted 1:1 business matching

Ongoing support 

  • Ongoing support provided by dedicated NSW Government Export Adviser

Note: The curriculum is subject to change.


Apply Now

Applications close on Friday, 5 November 2021