Food, Beverage and Consumer Health to China

Eligible businesses can apply for free support to export processed food, consumer health and agri-food products and service to China. Applications have closed.

Program dates

December 2021 to May 2022

Key event

SIAL ChinaExternal Link, 18 to 22 May 2022

Why this market

China is NSW's largest two-way trading partner. Australia is China’s fourth largest supplier of imported fresh and processed food.

China’s growing middle class  want to purchase clean, green premium products from NSW. Exports of value-added products have grown sharply over the past 5 years, helped by the China-Australia Free Trade Agreement and the emergence of cross border e-commerce. 

Participation requirements and success factors

Eligibility for the overall Program

Have headquarters in NSW
Be export-capable and export-ready
Have between 3 and 199 full-time equivalent (FTE) employees
Have a valid ABN (Australian Business Number) registered for NSW
Have a commercial product or service
Have a website featuring the product or service (marketing and promotional costs might be reimbursed through the NSW Export Assistance GrantExternal Link)
Be prepared to adapt the product or service for the market
Have a product or service that is produced primarily in NSW
Be willing to travel to Sydney for events and to the selected market (where and when COVID-19 restrictions permit travel), and must cover their own travel expenses
Not be considered a trader (meaning the Program is for businesses that produce and add value in NSW)

Additional eligibility requirements for this stream

Products or services successfully commercialised in the Australian market
Experience in exporting 
Production capability to support a new market 
Have financial resources and marketing collateral to support the development of export markets

The ideal participant

Processed foods and beverage manufacturer 
Fresh, chilled or frozen producer 
Plant-based protein manufacturer 
Consumer health and supplements suppliers 
Alcoholic beverage producer

Businesses not eligible for this stream

2020–21 Going Global Export Program “China” participants

Curriculum

Exporting workshops

Advanced exporter training
How to craft your pitch
Intellectual property protection
Freight, logistics and compliance

Market intelligence briefings and cultural training

Market briefing and sector/market specific opportunities for exporters
Introduction to market specific business culture and etiquette
Market retail environment

Industry opportunities, potential partner introductions and business matching

Virtual participation and exhibition at SIAL ChinaExternal Link, 18 to 20 May 2022
Potential partner introductions
Targeted 1:1 business matching