E-commerce to Singapore
Eligible businesses can apply for free support to export premium packaged and processed food and beverage, as well as health, wellness and fast-moving consumer goods to Singapore. Applications have closed.
Program dates
March to September 2022
Mode of delivery
The program will be held virtually.
Why this market
Curriculum
Introductory workshops
- Welcome and introductions, program overview
- Intellectual property protection
- Export essentials including INCOTERMS, freight, logistics and contracts
Cultural training
- Singapore business etiquette, cultural awareness and negotiation principles
Market intelligence
- Singapore’s online food, beverage, health, wellness and fast-moving consumer goods market (including market size, segmentation, distribution and sales channels, opportunities, regulation requirements, challenges and barriers to entry)
- Sector/sub-sector intelligence and opportunities in Singapore
- Importing and regulatory requirements including packaging and labelling
- Developing your brand message for the online Singapore market
E-commerce service providers
- Introduction to service providers in Singapore who can provide end-to-end support for sustainable market entry
- Selecting and entering commercial partnership with preferred e-commerce service providers
Program debrief, ongoing advice and follow up
- Ongoing support provided by a dedicated NSW Government Export Adviser
Note: The curriculum is subject to change.
Participation requirements and success factors
Eligibility for the overall Program
- Have headquarters in NSW
- Be export-capable and export-ready
- Have between 3 and 199 full-time equivalent (FTE) employees
- Have a valid ABN (Australian Business Number) registered for NSW
- Have a commercial product or service
- Have a website featuring the product or service
- Be prepared to adapt the product for the market
- Have a product that is produced primarily in NSW
- Not be considered a trader (meaning the Program is for businesses that produce and add value in NSW)
Additional eligibility requirements for this stream
- Product has been commercialised successfully in the Australian market
The ideal participant
- Existing exporters
- Manufacturers of premium packaged food and beverages (alcoholic and non-alcoholic), consumer health products and fast-moving consumer goods
- Have more than one Stock Keeping Unit (SKU) that they want to sell in Singapore Committed to pursuing opportunities in Singapore
- Open minded and flexible regarding market-entry strategy
- Financial resources to support marketing and development for this new market, including to enter a commercial partnership with an e-commerce service provider in Singapore who can provide end-to-end support
Businesses not eligible for this program
- The sale and import of hemp plant is prohibited in Singapore (that is, Cannabis Sativa and all products derived from this plant containing hemp proteins, fibre, seeds and oils)
- Prescriptive drugs that require approval from the Singapore Health Sciences Authority
- Businesses already participating in another stream from the 2021-22 Going Global Export Program which have less than 6 employees
Apply
Applications opened on 8 February 2022 and closed 6 March 2022 .