Agri-Food and Beverage to Indonesia

Program dates

March to September 2022  

Key event

Food Hotel IndonesiaExternal Link, 26 to 29 July 2022

Why this market

Indonesia has a population of 270 million and a growing middle class. Food demand is predicted to increase 4 times by 2050, according to the Australian Bureau of Agricultural and Resource Economics (ABARES).Download File

Despite the pandemic, grocery retail and food sales still record increase. Economic growth and rising disposable incomes create strong opportunities in high-value segments, such as convenience foods, especially in urban centres such as Jakarta and Surabaya.

Rising health-consciousness and hygiene concerns mean that food origin has become an important purchasing determinant for affluent consumers, lifting packaged food sales. Health benefits are one of the top considerations for food purchase for this group of buyers, according to Fitch SolutionsExternal Link. The growing demand for halal products also provides a unique opportunity for food exporters in this area.

Participation requirements and success factors

Eligibility for the overall Program

• Have headquarters in NSW
• Be export-capable and export-ready 
• Have between 3 and 199 full-time equivalent (FTE) employees 
• Have a valid ABN (Australian Business Number) registered for NSW 
• Have a commercial product or service
• Have a website featuring the product or service (marketing and promotional costs might be reimbursed through the NSW Export Assistance GrantExternal Link)  
• Be prepared to adapt the product or service for the market
• Have a product or service that is produced primarily in NSW
• Be willing to travel to Sydney for events and to the selected market (where and when COVID-19 restrictions permit travel), and must cover their own travel expenses
• Not be considered a trader (meaning the Program is for businesses that produce and add value in NSW)

Additional eligibility requirements for this stream

• Products or services successfully commercialised in the Australian market

The ideal participant 

• Existing exporters* 
• Manufacturers and producers of premium beverages (alcohol and non-alcohol) and premium packaged food (including meat, dairy, pastry, snacks, health and functional food)  
• Where relevant, possess halal certificate for the products or have experience with halal or be willing to apply for halal certification in Indonesia (except for pork or alcoholic products)
• Committed to pursuing opportunities in Indonesia 
• Open minded and flexible regarding market-entry method or strategy  
• Financial resources to support marketing and development for this new market

* Note regarding beef products: ‘Importers’ Permits’ define the quantity of beef that can be imported into Indonesia annually.  

Curriculum

Introductory sessions

• Welcome and introductions, program overview  
• The Indonesian food and beverage market (including:  market size, segmentation, distribution and sales channels, opportunities, halal requirements, challenges and barriers to entry for Australian origin/made products) 
• Intellectual property protection   
• Export essentials including INCOTERMS, freight, logistics and contracts

Cultural training

• Indonesian business etiquette, cultural awareness and negotiation principles 

Market intelligence

• Indonesian sector/sub-sector intelligence and opportunities   
• Importing and regulatory requirements including packaging and labelling  
• Developing your brand message and preparing your approach (ie that is, pitch training) 

Business matching

• Product showcase and exhibition in Indonesian trade show (online) 
• Potential business partner searches and introductions   
• Targeted 1:1 business matching  

Program debrief, ongoing advice and follow up  

• Ongoing support provided by a dedicated NSW Government Export Adviser 

How to apply

Applications opened on 17 January 2022 and closed on 27 February 2022.