Vibrant night-time economies do not happen by accident. A collaborative and coordinated effort, with considered planning and a willingness to innovate, is required to build a vibrant and strong 24-hour economy.
The Sydney 24-Hour Economy Strategy states that NSW Government will explore piloting a program to certify 24-hour hubs that meet or surpass a certain set of standards of excellence in managing the night-time economy to achieve vibrancy, diversity and safety. We are therefore rolling out Purple Flag NSW – a new night-time accreditation scheme.
About Purple Flag
Purple Flag is an international accreditation program that aims to raise the standard and broaden the appeal of night-time destinations.
Launched in the UK in 2012 by the Association of Town and City Management (ATCM), Purple Flag allows members of the public to identify well-managed areas that offer an entertaining, diverse, safe and enjoyable night out.
Rolling out internationally, there are almost 90 Purple Flag districts across the UK and Ireland, Sweden and in Auckland, New Zealand.
The NSW Government will work with the following pilot precincts to roll out Purple Flag in 2023:
- YCK Laneways, Sydney CBD
- Parramatta CBD
- Haldon Street, Lakemba
- Marrickville Road and Illawarra Road, Marrickville
Benefits of Purple Flag
Accredited areas have reported benefits, including:
- a raised profile and improved public image for the area
- wider patronage, and increased expenditure
- reduction in crime and anti-social behaviour
- more effective promotion of their night-time economy
- a more successful mixed-use economy in the longer term.
Purple Flag also supports and strengthens other work by the public and private sector, including placemaking and revitalisation projects, night-time economy strategies and public safety initiatives.