A NSW Government website
Innovation is one of the most important endeavors of modern times, yet 95% of innovations fail. Why is that?
Unfortunately this is because more often than not, startups spend their time inventing solutions for non-existent customer needs!
In other words, entrepreneurs fall into the trap of “let’s make some really cool stuff”. This is jumping to the solution mentality, prevalent in the corporate and startup world, and means founders are too often skipping the “front end” of the innovation process.
Join Nathan BairdExternal Link , founder of Methodry on Thursday 8th June, at 12:30pm as he outlines the tools and methods for developing a winning customer-centric approach to innovation increasing your chances of startup success.
In this interactive and experiential talk, Nathan argues that taking a Design Thinking and Experimentation approach to innovation and business is the key to a faster, smoother and more successful innovation journey.
KEY TAKEAWAYS INCLUDE:
For more information and to register your spot, head to: Lunch & Learn: Stop jumping to the solution!External Link