A NSW Government website

Flavours of NSW zone 2024

The NSW Government will subsidise up to 12 businesses to exhibit in the Flavours of NSW zone. Applications closed on Friday 3 May 2024.

About Fine Food Australia

Fine Food AustraliaExternal Link is the largest food industry trade show in the southern hemisphere. Over 26,000 trade visitors from over 50 countries visit the show every year. 

In 2024, the event will be held from 2 – 5 September 2024 at the Melbourne Convention and Exhibition Centre (MCEC). 

The Flavours of NSW zone showcases the diverse food and beverage manufacturing capabilities of NSW and promotes NSW Government support for the industry. 

About the subsidy

The NSW Government will subsidise up to 12 businesses to exhibit in the Flavours of NSW zone.  

Subsidy recipient will receive $6,000 towards the  exhibition costs at Fine Food AustraliaDownload File

Successful applicants are subject to the event organiser’s standard contractual arrangements.  

Benefits of exhibiting in the Flavours of NSW zone

As a subsidy recipient, you will: 

  • display your products to domestic and international buyers, distributors and industry representatives 
  • be invited to attend networking events during the exhibition 
  • attend a Trade Show Readiness and Marketing Workshop in Sydney (Monday 22 July 2024) 
  • be included in NSW Government promotional marketing, including media releases, editorial content and socials 
  • have direct access on-site to NSW Government agency representatives 
  • be assisted to engage with other NSW Government support programs such as the Going Global Export Program 
  • explore opportunities to grow your manufacturing capability in NSW.  


Applicants need to:  

  • be a small, niche and premium food and beverage business 
  • manufacture commercial food or beverage products in NSW from mostly domestic sources 
  • have at least 2 staff to work at your event booth in Melbourne from 2 – 5 September 2024
  • be willing and able to travel to Sydney approximately 6 weeks before Fine Food Australia show for the pre-event workshop (Monday 22 July 2024).   

Application process and key dates

Applications closed at 5pm AEST Friday 3 May 2024. 

The application process will occur in 2 stages: 

  1. Your application will be assessed by a cross-agency panel of NSW Government staff by Monday 13 May 2024.
  2. Selected applicants from stage 1 will be invited to submit a 1-minute self-recorded pitch video by Friday 31 May 2024. These videos will be assessed by the judging panel.  

    Successful applicants will be notified by Monday 10 June 2024. 

    Contact us

    If you have any questions regarding the application process or exhibiting, contact Investment NSWExternal Link

    Stay up-to-date

    To get the latest news and information about NSW Government support for the food and beverage sector in NSW, subscribe to the Flavours of NSW newsletterExternal Link.