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Health to the USA

The NSW Going Global Export Program provides export support for NSW early-stage exporters or new-to-market exporters. Eligible businesses can apply to this program for free support to export health products and services to the USA. Applications open on Wednesday 20 November 2024 and close on Friday 31 January 2025.

Program dates

March to June 2025 

Key event

Bio International Convention, 16-19 June 2025, Boston

In-person attendance at the event is required. The Going Global Program will cover the cost of a single conference registration. Participants are required to fund their travel, accommodation, incidentals, and conference registration for any additional attendees.

Why this market

The USA is a leading market for life sciences innovation. It holds the greatest number of patents in biotechnology worldwide, and accounts for 20 per cent of global pharmaceutical production.  

Consumer demand for health solutions is high in the USA. The USA spends twice as much on health per person than other OCED countries and the digital health market in the USA alone is expected to reach US$600 billion by 2040.  

An ageing population, presence of chronic disease, and high medical costs will continue to drive demand for health innovation in the US market.  

The Bio International Convention is among the world’s largest life sciences conferences, bringing together global health companies and leaders for a week in Boston.  

Participation requirements and success factors

Eligibility for the overall Program  

The applicant business will need to: 

  • Have headquarters in NSW 
  • Have a valid Australian Business Number (ABN) registered for NSW  
  • Be export-capable and export-ready  
  • Have an employee number between 5 and 199 full-time equivalent (FTE) employees  
  • The product or service must be produced primarily in NSW 
  • The product or service is achieving sales already 
  • Have a website featuring the product or service 
  • Be prepared to adapt the product or service for the new market 
  • Be flexible regarding market-entry method 
  • Have resources to support marketing and development for a new market 
  • Be willing to travel to the selected market and/or to Sydney for events, and must cover own travel expenses 

Note: this program is designed for NSW businesses who produce and own their own brand. It is not for aggregators, traders, or businesses who sell services to exporters.

Additional eligibility requirements for this stream

Applicant businesses should be able to demonstrate: 

  • Funding or revenue to support USA market expansion and commitment to establish business partnership/s in the USA in the next 12-18 months 
  • A clear pathway to profitability or already a profitable business with a clearly articulated regulatory pathway and reimbursement plan 
  • identified potential customers and partners in the USA and/or already have some market traction 
  • Clinically validated (if product is subject to trial) or will be in the next 12-18 months 
  • Be up to date with reporting of outcomes derived from previous Investment NSW support (please contact [email protected] if you need to update your reporting).  

The ideal participant  

  • Has a compelling proposition for the USA market  
  • Has already checked the product fit for the USA market  
  • Has global business experience  
  • Ideal product categories include:  
    • BioTech  
    • Pharma  
    • MedTech  
    • Digital Health 

Businesses not eligible for this stream 

  • Local Health Districts 

Applicants who have not previously participated in a Going Global Program to the United States will be given priority to participate in this stream.  

Note: Local Health Districts are also invited to attend BIO International Convention as a NSW in-person delegate and be showcased in NSW's conference promotional material. If you want to attend BIO International Convention as one of these delegates, please contact [email protected]. You will be responsible for your own conference registration costs. 

Curriculum

Introductory sessions   

  • Welcome webinar – around 10 March. 
  • Access to 13 self-serve factsheets developed by the Export Council of Australia exclusively for Going Global participants. 
  • Access to Intellectual Property protection briefings from IP Australia.  

Market intelligence briefings and cultural training   

  • Regulatory overview and USA expansion webinar   
  • Pitch coaching   
  • Experience operating in the USA 
  • Capital raising in the USA webinar 

Business partnering and introductions  

  • In-person pre-departure briefing and networking, Sydney 
  • In-person participation at Bio International Conference, Boston – with in-market assistance and logistical support from Investment NSW 
  • Targeted business partnering and in-market networking  

Ongoing advice and follow up  

  • Ongoing support provided by a dedicated NSW Government Export Adviser

We estimate that you will invest 6 hours on our educational/training programs prior to travelling in-market.  This does not include optional activities or work your businesses may need to do outside of sessions. 

Note: final dates are to be confirmed and the curriculum is subject to change. 

How to apply

Apply now

Applications will open on Wednesday 20 November 2024 and close on Friday 31 January 2025.

Applications will be notified of the outcome around mid-February 2025.