Health and Medtech to the Middle East
Eligible businesses can apply for free support to export healthcare, digital health, medical and pharmaceutical products or services to the Middle East. Applications have closed.
Program dates
September 2022 to March 2023
Key event
Arab Health 2023External Link (30 January to 2 February 2023)
Why this market
The Middle East healthcare market is forecast to expand to AU$408 billion by 2026 with a compound annual growth rate of 3.2%. Spending on medical devices, digital health and pharmaceuticals is responsible for much of this growth.
The growing demand for health and medtech in the Middle East, particularly in the UAE and Saudi Arabia, is driven by universal healthcare implementation efforts, a growing population and increasing urbanisation.
Curriculum
Introduction and business culture training
- Welcome
- Business culture training
Market intelligence briefing
- Sub-sector specific briefing (healthcare service, medical device, digital health and pharmaceutical)
- Target customers, competitor landscapes and business model
- Regulatory requirements
Pitch training and pitch development
- Pitch training
- Pitch deck development
Potential partner search and introductions
- Participation at Arab Health (30 January to 2 February 2023)
- Potential partner search and introductions
Exporting workshops (Optional)
- Advanced exporter training
- Intellectual property protection
- Trademarks and designs
- Patents
- Freight, logistics, and compliance
Program debrief, ongoing advice and follow up
- Ongoing support provided by a dedicated NSW Government Export Adviser
Note: The curriculum is subject to change.
Participation requirements and success factors
Eligibility for the overall Program
- Have headquarters in NSW
- Have a valid Australian Business Number (ABN) registered for NSW
- Be export-capable and export-ready
- Have an employee number between 3 and 199 full-time equivalent (FTE) employees
- Produce the product or service primarily in NSW under your own brand (this program is not for aggregators, traders or businesses who sell services to exporters)
- Be selling the product or service already
- Have a website featuring the product or service
- Be prepared to adapt the product or service for the new market
- Be flexible regarding market-entry method
- Have resources to support marketing and development for a new market
- Be willing to travel to the selected market and/or Sydney for events (where and when travel is permitted) and must cover own travel expenses
The ideal participant
- NSW healthcare service providers
- NSW medical device manufacturers, including medical and diagnostic equipment
- NSW digital health companies, including AI, mobile applications and software
- NSW pharma manufacturers, including unique and innovative vitamin dietary supplements
Businesses not eligible for this stream
- Animal health and medical equipment
- Past NSW Going Global Export Program “UAE and Middle East” participants
How to apply
Applications have now closed.
Note: Apply for your preferred market - you can apply for and participate in only one stream.