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Food & Beverage to Saudi Arabia

Investment NSW invites mature and experienced NSW food and beverage exporters to join its stand (no fees applicable) at The Saudi Food Show 2025 in Riyadh, Saudi Arabia, from 12 - 14 May 2025. Applications will close on Friday, 28 March 2025.

Program dates

The Saudi Food Show 2025, 12 - 14 May 2025, Riyadh, Saudi Arabia

Why this market?

There is strong global demand for Australian food and beverage products from the Middle East, including the Gulf Cooperation Council (GCC) region. With the region’s food and beverage market valued at USD135.5 billion, it is expected to grow at an annual rate of 4.39% from till 2028.

NSW's trading relationship with the Middle East is strong and improving, due to the reputation of NSW products and the demand for reliable and sustainable suppliers. Due to harsh climatic conditions in the region, it is largely import-dependent, and NSW is a major import source.

Key consumer trends in the GCC region include rising health consciousness, demand for convenience and increased use of online grocery retail. There is also an increase in imported inputs for domestic food and beverage manufacturing.

Why should you participate?

  • Your participation at the NSW stand will be free of cost, covered by the NSW Government. 
  • Showcase your products and services to customers, buyers, partners, agents and distributors through the exhibition and business networking.
  • Develop an understanding of the Saudi market first-hand and secure insights into recent trends and reforms in the domestic food and beverage sector, including Saudi Arabia’s commitment to its Vision 2030.
  • Saudi Arabia is an increasingly liberalizing market and represents substantial first mover advantages.
  • Receive on the ground assistance by the Investment NSW through market visits, briefings and on-the-stand support.

Who should participate?

  • Have headquarters in NSW.
  • Have a valid Australian Business Number (ABN) registered for NSW.
  • The product or service must be produced primarily in NSW and have Halal certification if applicable.
  • Have a website featuring the product or service.
  • Health-foods, fresh and dried fruits, vegetables, confectionery and cereal products, nuts, seafood, meat and dairy or plant-based alternatives and non-alcoholic beverages are product categories of interest.
  • Able to organize samples for display at The Saudi Food Show 2025.
  • Must be willing to travel to the exhibition (12 - 14 May 2025) in Riyadh, covering all own travel-related expenses.

The ideal participant

  • Be able to place production and expiry dates on products.
  • Have an export plan and ability to provide export pricing.
  • Able to sustain slightly extended payment cycles (for example, 30 to 60 days).

Businesses and products not eligible for this program

  • Alcoholic products
  • Aggregators, traders, or businesses who sell services to exporters
  • Poultry products
  • Products containing hemp or THC
  • Products not consumed by humans, for example, pet food

Apply now

Submit your Expression of Interest (EOI) now.

Apply now

Spaces are limited. We advise companies to submit the EOI as soon as possible. The last date to submit your EOI is Friday, 28 March 2025.