A NSW Government website

Digital Health to United States of America

The Going Global Export Program provides export support for NSW early-stage exporters or new to-market exporters. Eligible businesses can apply for free support to export digital health technology to the USA. Applications open on Friday 28 June and close Sunday, 28 July 2024.

Program dates

August to October 2024

Key event

HLTH 2024External Link in Las Vegas on October 20-23, 2024

In-person attendance at the event is required including participation in the pre-programming curriculum.  

Why this market

The United States is consistently ranked among the best internationally for its overall competitiveness and ease of doing business. Backed by a regulatory environment that is particularly conducive to starting and operating a business, U.S. business culture encourages free enterprise and competition. The United States offers the largest consumer market on earth with a GDP of $20 trillion and 325 million people.

The digital health market in the U.S. is projected to reach a value of over $50bn USD this year, with the largest segment of the market being digital treatment and care. The US is experiencing a surge in telemedicine adoption following recent events, with more patients opting for virtual visits and remote monitoring, demanding a digital-first approach. 

Participation requirements and success factors

Eligibility for the overall Program

  • Have headquarters in NSW  
  • Have a valid Australian Business Number (ABN) registered for NSW  
  • Be export-capable and export-ready   
  • Have an employee number between 5 and 199 full-time equivalent (FTE) employees  
  • The product or service must be produced primarily in NSW  
  • The product or service is achieving sales already in NSW  
  • Have a website featuring the product or service  
  • Be prepared to adapt the product or service for the new market  
  • Be flexible regarding market-entry method  
  • Have resources to support marketing and development for a new market  
  • Be willing to travel to the selected market and/or to Sydney for events, and must cover own travel expenses

Note this program is designed for NSW businesses who produce and own their own brand. This program is not for aggregators, traders, or businesses who sell services to exporters.

Additional eligibility requirements for this stream

  • Understanding of the US regulatory requirements specific to product market 
  • Already identified targets or existing customers in the US 
  • Clear demonstration of product-market-fit and competitive landscape 
  • Commitment to scale to the US within the next 12 months

The ideal participant has a:

  • Unique and innovative digital health product  
  • Compelling proposition for the US market  
  • US product-market fit that is established or identified 
  • May have an employee who already does some work in the US

Businesses not eligible for this stream

  • Previous Going Global Export Program participants to the USA 
  • Consultants selling solutions to digital technology companies

Curriculum

Introductory session

  • Welcome session –August TBC 

Market intelligence briefings and cultural training

  • The USA Digital Health ecosystem 
  • Go-to-market strategy best practices 
  • Setup (business registration, tax, and structure) 
  • Raising capital in the US (preparation, representation and legal) 
  • Selling digital health tech solutions to large enterprises.

Preparation to meet potential partners/customers 

  • Help refining your pitch and go-to-market strategies  
  • 1:1 advisory from Investment NSW staff  
  • Access to networks for advice on USA expansion

Introductions to potential partners/customers

  • A ticket for one delegate to attend the tradeshow 
  • Opportunities to network with potential customers and partners 
  • Introductions to in-market stakeholders, potential partners and customers

Ongoing advice and follow up

  • Ongoing support provided by a dedicated NSW Government Export Adviser.

*note: the curriculum is subject to change

How to apply

Applications closed on Sunday 28 July 2024.