A NSW Government website

Food Hotel Asia 2024 Singapore

Food Hotel Asia is one of Southeast Asia’s largest F&B trade shows that brings together global procurement leaders, distributors, decision makers and key buyers from the region.

About the event

Food Hotel Asia 2024, held in Singapore, is one of Southeast Asia’s largest premier food and beverage events and a key platform for engagement with the region.

Investment NSW ASEAN team is seeking expressions of interest from qualified New South Wales businesses wanting to exhibit in Food Hotel Asia 2024, to showcase their brands/products and develop customer networks.

Program dates

23-26 April 2024

Why you should participate

Food Hotel Asia (FHA) is a platform for emerging and established New South Wales food and beverage companies to promote their products by exhibiting at the Investment NSW stand. The trade show attracts a large global audience and provides trade opportunities throughout Southeast Asia, and internationally.

FHA Singapore 2024 will provide trade mission participants with valuable access to quality buyers including distributors, importers, manufacturers and retailers, and attendees will also gain valuable insights into developments and future trends of the food and beverage industry.

Why you should participate:

  • Opportunities to identify and engage with new partners/customers in the market
  • Increase your brand awareness in Singapore and in the region
  • Promote your brand at one of the largest trade shows in Asia
  • In-market support from Investment NSW ASEAN team


  • the product or service must be produced primarily in NSW
  • have a valid ABN registered for NSW
  • export-ready, able to organise samples to Singapore that can be displayed at the trade show
  • provide marketing support to INSW ASEAN team to promote this event
  • have your own staff on site for the trade show.

What's included?

Investment NSW will support the trade exhibition costs from 23 to 26 April 2024, which includes:

  • a dedicated pod on the Investment NSW at the FHA exhibition
  • printed and digital promotion in Investment NSW’s FHA Exhibitor Directory
  • company logo printed on your dedicated exhibition booth
  • B2B matching opportunities following 1:1 discussion about your export goals with our trade mission leads.

What's not included?

Investment NSW will not pay for:

  • mandatory service fee charged by the exhibitor (SGD$700 per company).
  • miscellaneous add-ons for the exhibition – including pods, fridges etc (Estimated SGD$300 per company).
  • freight – shipment and storing of product samples
  • visas
  • airfares
  • accommodation
  • travel insurance
  • meals outside the program events and functions not hosted and/or co-supported by Investment NSW
  • ground transport such as taxis and public transport

Apply now

Applications closed on 23 January 2024.

An acceptance supporting letter will be sent to successful applicants with participation terms and conditions. Further information required for participation will be provided in due course. Spaces are limited. Successful applicants will be determined by eligibility and on a first come, first served basis.


For any further information, please contact:

Export Advisor – Helen Chen

[email protected]