A NSW Government website

About the event

China International Import Expo (CIIE) is a trade fair held 5-10 November annually since 2018 in Shanghai. It is the world’s first import-themed national-level expo.

Investment NSW China team is seeking expressions of interest from qualified New South Wales businesses wanting to exhibit in the Health & Supplements Pavilion of CIIE, to showcase their brands/products and develop new customer networks.

Program Dates

05 – 10 November 2023

Why you should participate

  • Opportunities to identify and engage with new customers in the market
  • Increase your brand awareness in China through NSW Government umbrella marketing
  • Promote your brand at one of the largest trade shows in China
  • In-market support from Investment NSW China Team

Eligibility

  • Export already to Mainland China and/or,
    Able to organise samples to China that can be displayed at the trade show
  • Have a valid ABN registered for NSW
  • Provide marketing support to INSW China Team to promote this event
  • Have your own staff on site for the trade show

The Ideal Participant

  • Health & wellness brands
  • Supplements
  • Personal care
  • Functional Food & Beverage

Program Costs

Booth rental & fit out will be covered by Investment NSW. Direct costs including but not limited to products, freight, marketing collaterals, travel expense, staffing will be borne by applicants. 

Apply Now

Apply by completing this form to express interest in the program before 28 July 2023. An acceptance letter will be sent to successful applicants with participation terms and conditions. Further information required for participation will be provided in due course. Spaces are limited. Successful applicants will be determined by eligibility and on a first come, first served basis. 

For any further information, please contact:

Jasmine Zhu

[email protected]

+86 135 855 25612